What they Still Don't Teach You at Harvard Business School

Fülszöveg

NOW MARK McCORMACK TEACHES WHAT YOU STILL NEED TO KNOW TO GET AND KEEP THE COMPETITIVE EDGE!
One of America's hottest entrepreneurs and the author of the million-copy bestseller What They Don't Teach You at Harvard Business School, Mark McCormack is back with an advanced course in street-smart business tactics for the executive headed for the top. What They Still Don't Teach You at Harvard Business School is a book of powerful new strategies designed to help you write your own success story for the 1990s.
McCormack takes you inside the top corporations to reveal the secrets of supersalesmanship and match-tough negotiating: how to handle questions you don't want to answer, get more information than you give, and make the kind of offer no one can refuse. Learn how to evaluate a client so that you know what he wants before he asks for it, direct a meeting and set the agenda, write a persuasive memo, and time phone calls for maximum effect—even how to make business travel easier... Tovább

Fülszöveg

NOW MARK McCORMACK TEACHES WHAT YOU STILL NEED TO KNOW TO GET AND KEEP THE COMPETITIVE EDGE!
One of America's hottest entrepreneurs and the author of the million-copy bestseller What They Don't Teach You at Harvard Business School, Mark McCormack is back with an advanced course in street-smart business tactics for the executive headed for the top. What They Still Don't Teach You at Harvard Business School is a book of powerful new strategies designed to help you write your own success story for the 1990s.
McCormack takes you inside the top corporations to reveal the secrets of supersalesmanship and match-tough negotiating: how to handle questions you don't want to answer, get more information than you give, and make the kind of offer no one can refuse. Learn how to evaluate a client so that you know what he wants before he asks for it, direct a meeting and set the agenda, write a persuasive memo, and time phone calls for maximum effect—even how to make business travel easier and more productive.
Now you no longer have to struggle to keep up with the competition—they'll be fighting to keep up with you!
"I found Mark McCormack's What They Still Don't Teach You at Harvard Business School most enlightening. He elaborated on many techniques I have been using for years so that now I know why I have been using them!"
—Masaaki Monta, Chairman and CEO, Sony Corporation of America Vissza