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Business to Business Marketing
Creating a community of customers
Lincolnwood
| Kiadó: | NTC Business Books |
|---|---|
| Kiadás helye: | Lincolnwood |
| Kiadás éve: | |
| Kötés típusa: | Fűzött kemény papírkötés |
| Oldalszám: | 326 oldal |
| Sorozatcím: | |
| Kötetszám: | |
| Nyelv: | Angol |
| Méret: | 24 cm x 16 cm |
| ISBN: | 0-8442-3230-0 |
| Megjegyzés: | Fekete-fehér ábrákkal. |
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Fülszöveg
BUSINESS TO BUSINESS Marketing
Creating a Community of Customers
Victor L. Hunter with David E. Tietyen
The need for a new way of doing business in today's customer-focused, customer-dominated marketplace is indisputable. The question isn't if, but how.
The answers are here. Business to Business Marketing: Creating a Community of Customers is the
first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs. It draws on Vic Hunter's twenty-plus years' experience to give you all the bottom-line-ori-ented help you need to:
• Identify and measure the key economics of customer retention and what they mean for your business plans.
• Develop an integrated approach to maximizing the value of every customer contact.
• Assess customer needs and match them with your organization's core competencies.
• Evaluate and coordinate all the elements of your... Tovább
Fülszöveg
BUSINESS TO BUSINESS Marketing
Creating a Community of Customers
Victor L. Hunter with David E. Tietyen
The need for a new way of doing business in today's customer-focused, customer-dominated marketplace is indisputable. The question isn't if, but how.
The answers are here. Business to Business Marketing: Creating a Community of Customers is the
first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs. It draws on Vic Hunter's twenty-plus years' experience to give you all the bottom-line-ori-ented help you need to:
• Identify and measure the key economics of customer retention and what they mean for your business plans.
• Develop an integrated approach to maximizing the value of every customer contact.
• Assess customer needs and match them with your organization's core competencies.
• Evaluate and coordinate all the elements of your communications programs.
• Use the ten keys to database success to maximize your information-gathering activities.
• Create a customer community center that builds on a set of shared values and needs.
• Retain and cultivate your best customers.
(continued on back flap) Vissza
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