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Turning Points
Creating Strategic Change in Corporations
New York
| Kiadó: | McGraw-Hill, Inc. |
|---|---|
| Kiadás helye: | New York |
| Kiadás éve: | |
| Kötés típusa: | Fűzött keménykötés |
| Oldalszám: | 286 oldal |
| Sorozatcím: | |
| Kötetszám: | |
| Nyelv: | Angol |
| Méret: | 24 cm x 16 cm |
| ISBN: | 0-07-021470-0 |
| Megjegyzés: | Néhány fekete-fehér ábrával. |
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Fülszöveg
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1RNINÖ
CREÄTING STRÄIEGIC CHANGE IN CORPORfflONS
CHARLES J FQMBRUN
We are at a turning point. Technological breakthroughs and crumbling national barriers are pressuring firms to become more efficient and entrepreneurial in order to compete in globalized markets. At the same time, regulators and activist stakeholders are insisting that firms act more fairly and ethically in their dealings with consumers, with employees, and towards the environment.
To meet these contradictory pressures is no simple task. Far-sighted executives are responding by initiating wrenching revisions of their firms' competitive postures, internal controls, and corporate cultures. Turning Points describes in detail how visionary leaders can plan for strategic change and guide their firms through the radical restructurings that such changes entail. As author Charles J. Fombrun puts it:
"Although much has been written about the act of leadership, our firms continue to be managed more like... Tovább
Fülszöveg
I;
V
1RNINÖ
CREÄTING STRÄIEGIC CHANGE IN CORPORfflONS
CHARLES J FQMBRUN
We are at a turning point. Technological breakthroughs and crumbling national barriers are pressuring firms to become more efficient and entrepreneurial in order to compete in globalized markets. At the same time, regulators and activist stakeholders are insisting that firms act more fairly and ethically in their dealings with consumers, with employees, and towards the environment.
To meet these contradictory pressures is no simple task. Far-sighted executives are responding by initiating wrenching revisions of their firms' competitive postures, internal controls, and corporate cultures. Turning Points describes in detail how visionary leaders can plan for strategic change and guide their firms through the radical restructurings that such changes entail. As author Charles J. Fombrun puts it:
"Although much has been written about the act of leadership, our firms continue to be managed more like autocracies and fiefdoms than like Inspired hotbeds of innovation Today, the strategic challenge lies in returning to the operating roots from which firms once derived their competitiveness. Achieving vigor will require aggressive redeployments of capital and people to improve timing and differentiation, to exploit
(continued on back flap) Vissza
Charles J. Fombrun
Charles J. Fombrun műveinek az Antikvarium.hu-n kapható vagy előjegyezhető listáját itt tekintheti meg: Charles J. Fombrun könyvek, művekMegvásárolható példányok
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