The Lexus and the Olive Tree

Fülszöveg

CURRENT AFFAIRS/BUSINESS
"A* brilliant guide to the here and now." —The New York Times Book Review
offers an engrossing look at the new international sys-
tem that is transforming world affairs today.
Globalization has replaced the Cold War system with
the integration of capital, technology, and informa-
tion across national borders—uniting Brazilian peas-
ants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this new electronic global economy is all about and what it will take to live within it.
With vivid stories drawn from his extensive travels, he dramatizes the conflict of "the Lexus and the olive tree"—the tension between the globalization system and the ancient forces of... Tovább

Fülszöveg

CURRENT AFFAIRS/BUSINESS
"A* brilliant guide to the here and now." —The New York Times Book Review
offers an engrossing look at the new international sys-
tem that is transforming world affairs today.
Globalization has replaced the Cold War system with
the integration of capital, technology, and informa-
tion across national borders—uniting Brazilian peas-
ants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this new electronic global economy is all about and what it will take to live within it.
With vivid stories drawn from his extensive travels, he dramatizes the conflict of "the Lexus and the olive tree"—the tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the Lexus and the olive tree in balance. For this new paperback edition, Friedman has substantially expanded and updated his provocative analysis, making it essential reading for all who care about how the world works now.
"A powerful volume that comes as close as anything we now have to a definition of the real character of the new world order."
—Francis Fukuyama, The New Statesman
Important. . . . Friedman writes in straightforward language that should make globalization's complexities comprehensible. There's a great deal of wisdom in this book." —USA Today Vissza