Theme Restaurants

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* ' Evocative design that is narrative and transports you to another time and place," is how David Rockwell, famed designer of Planet Hollywood and myriad theme restaurants, describes theming. Today, restaurateurs have discovered that the architecture of entertainment is as seductive and alluring as the skilled preparation of culinary delights. Crowds and audiences worldwide are attracted to theme restaurants, often nothing less than theatrical events on the order of attending a Broadway extravaganza.
Theme Restaurants invites you on a tour of the new styles of restaurants, and shows how they are designed and marketed. Within this book's pages, vivid photographs, detailed floor plans, and revealing text combine to explore the strategies behind successfiil hot spots—from the special effects simulating... Tovább

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Restaurants
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* ' Evocative design that is narrative and transports you to another time and place," is how David Rockwell, famed designer of Planet Hollywood and myriad theme restaurants, describes theming. Today, restaurateurs have discovered that the architecture of entertainment is as seductive and alluring as the skilled preparation of culinary delights. Crowds and audiences worldwide are attracted to theme restaurants, often nothing less than theatrical events on the order of attending a Broadway extravaganza.
Theme Restaurants invites you on a tour of the new styles of restaurants, and shows how they are designed and marketed. Within this book's pages, vivid photographs, detailed floor plans, and revealing text combine to explore the strategies behind successfiil hot spots—from the special effects simulating undersea immersion at Dive!, the music and memorabilia of Detroit's heyday at Motown Cafe, to the haunted-house aura of the Jekyll 8c Hyde Club. Additionally, the book includes information on the latest interior trends, from cigar rooms to recreations of classic restaurants from bygone eras.
The unique visions of internationally renovraed designers and architects such as Joe Meisel, Jordan Mozer, Adam D. Tihany, and scores of others are displayed in conceptual architecture which continues to transform the restaurant industry the world over. Visually choreographed to include exhilirating collages of videos and technicolor lighting, theme restaurants create dramas of sight and
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sound, the kineticism of which are masterfully extended to award-winning graphic designs in menus, logos, T-shirts and signage.
Travel to the past, the future, magical otherworlds and back again in Theme Restaurants^ an important gastronomic and cultural resource which serves as an invaluable tool for designers, architects, owners and foodies, who all enjoy the latest trends in dining out.
Michael Kaplan is a writer based in New York City. He has written for publications that include New York Magazine, Smart Money, and Movieline. Additionally, he is the author of The New Hotel: International Hotel and Resort Design 3, published by PBC International, Inc. Vissza