The Third Screen

Fülszöveg

This is not the lean back of the TV, or the lean forward of the PC, but rather the fully interactive pull it forward of mobile. It's up close, it's personal and it's always on.
Q Q ?
fith the "first screen" - the television - companies sent ads directly into consumers' hving rooms, reaching milhons with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate feedback. The "third screen" - the mobile device - changes the game in a revolutionary way
The smartphone has enabled a new breed of consumer, on the go and always on, tapping into content at the touch of a button - anytime, anywhere. And mobile consumers are doing a lot more than talking on their phones. They're reading books and articles, sending and receiving photos, checking email, watching videos, researching and purchasing products, scanning bar codes in shops, downloading coupons, buying movie tickets and much, much more.
Marketers... Tovább

Fülszöveg

This is not the lean back of the TV, or the lean forward of the PC, but rather the fully interactive pull it forward of mobile. It's up close, it's personal and it's always on.
Q Q ?
fith the "first screen" - the television - companies sent ads directly into consumers' hving rooms, reaching milhons with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate feedback. The "third screen" - the mobile device - changes the game in a revolutionary way
The smartphone has enabled a new breed of consumer, on the go and always on, tapping into content at the touch of a button - anytime, anywhere. And mobile consumers are doing a lot more than talking on their phones. They're reading books and articles, sending and receiving photos, checking email, watching videos, researching and purchasing products, scanning bar codes in shops, downloading coupons, buying movie tickets and much, much more.
Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book Hnks the technological developments of m-commerce to the behavioural changes that accompany them, and reveals how key mobile innovators (large and small brands alike) are becoming the mobile platform providers of the future. Martin guides readers through the use of mobile video and SMS messaging, apps, location-based marketing, advertising and mobile social media. Learn how big brands such as Pepsi Co., ING Direct and Lexus have partnered with mobile start-ups like Foursquare, ScroilMotion and Crisp Wireless to change the face of marketing as we know it. Vissza