The Silent War

Fülszöveg

Business \ Book-of-the-Month-Club Selection
"Not to take anything away from Ken Follett and Tom Clancy, but the stuff of their books just naturally makes for gripping yarns. [Though] you don't expect edge-of-the-seat narrative in a business book Ira Magaziner [and] Mark Patinkin have written a nail-biter in The SilentWar" —Inc. magazine
In this ground-breaking book a prominent business-strategy consultant and a nationally syndicated journalist explore the real reasons why America has lost its leading edge to foreign rivals, who now command a daunting portion of oür trade and domestic assets. At the same time, they discuss the techniques and strategies behind recent, and largely unheralded, American successes—methods that can help this country reclaim its'econoffiic advantage.
In nine detailed case histories, Ira Magaziner and Mark Patinkin explain:
• Why the Korean firm Samsung, which ten years ago had never made a microwave, is now the world's leading producer.
• How five... Tovább

Fülszöveg

Business \ Book-of-the-Month-Club Selection
"Not to take anything away from Ken Follett and Tom Clancy, but the stuff of their books just naturally makes for gripping yarns. [Though] you don't expect edge-of-the-seat narrative in a business book Ira Magaziner [and] Mark Patinkin have written a nail-biter in The SilentWar" —Inc. magazine
In this ground-breaking book a prominent business-strategy consultant and a nationally syndicated journalist explore the real reasons why America has lost its leading edge to foreign rivals, who now command a daunting portion of oür trade and domestic assets. At the same time, they discuss the techniques and strategies behind recent, and largely unheralded, American successes—methods that can help this country reclaim its'econoffiic advantage.
In nine detailed case histories, Ira Magaziner and Mark Patinkin explain:
• Why the Korean firm Samsung, which ten years ago had never made a microwave, is now the world's leading producer.
• How five European countries jointly developed a commercial jetliner that today outsells most American counterparts.
• What decidedly low-tech American company has carved out a firm Position overseas through its aggressive marketing.
• How Corning Glass outfought Japan's goVernment and its largest companies in a battle over a new communications technology.
With clarity and compelling urgency, The Silent War offers a blueprint for renewed American competitiveness—one that deserves the widest possible readership. Vissza