The Nokia Revolution

Fülszöveg

General Business
Ui
NOKIA
"Steinbock's book is at once a fascinating story of a company, a cluster, a country, and an important technology. The Nokia case is rich with lessons for both company strategy and national economic policy."
— Michael E. Porter, Bishop William Lawrence University Professor,
Harvard Business School
"Nokia put Finland on the New Economy map, and The Nokia Revolution opens this amazing story for all. The book provides insights that are invaluable to managers coping with change, as well as to anyone seeking to participate in the wireless future."
— Tom Wheeler, President/CEO, Cellular Telecommunications & Internet Association
"The Nokia Revolution reveals how creative leadership can take a company from nowhere to #1 — while building incredible customer and employee loyalty Don't miss it,"
— John Brandt, Editorial Director, Chief Executive Magazine
"The Nokia Revolution deserves to be read widely because it is more than a compelling story of focused... Tovább

Fülszöveg

General Business
Ui
NOKIA
"Steinbock's book is at once a fascinating story of a company, a cluster, a country, and an important technology. The Nokia case is rich with lessons for both company strategy and national economic policy."
— Michael E. Porter, Bishop William Lawrence University Professor,
Harvard Business School
"Nokia put Finland on the New Economy map, and The Nokia Revolution opens this amazing story for all. The book provides insights that are invaluable to managers coping with change, as well as to anyone seeking to participate in the wireless future."
— Tom Wheeler, President/CEO, Cellular Telecommunications & Internet Association
"The Nokia Revolution reveals how creative leadership can take a company from nowhere to #1 — while building incredible customer and employee loyalty Don't miss it,"
— John Brandt, Editorial Director, Chief Executive Magazine
"The Nokia Revolution deserves to be read widely because it is more than a compelling story of focused business strategies. This book is an insightful and necessary reminder that attracting and respecting customers and employees are critical determinants of a company's degree of success."
— John S. McClenahen, Senior Editor, Industry Week

iNOKIA
REVOLUTION
This Powerful Study of breakthrough innovation and strategic transformation takes readers behind the scenes of the legendary, yet enigmatic, Nokia Corporation.
Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near obscurity to become a global powerhouse in mobile communications, the leader in second-generation digital cellular, and a key player in the development of third-gen-eration wireless services.
How did they do it? How did the 140-year-old company manage to survive the economic and political upheavals of its eras? And how did it recreate itself as it moved from forest-industry enterprise to European technology conglomerate to global cellular phone maker—and moving now to its latest incarnation as a mobile Internet vendor with a global vision and pioneering plans to "mobilize" the way the world works and plays in the 21st century?
The Nokia Revolution probes behind the company's official, often enigmatic, veneer to uncover the fascinating details of how Nokia operates, how its chief executives think, and how it listens to the pulse of the market. Drawing on the author's extensive international and Finnish research on
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Nokia, the book is the first strategic study of this extraordinary company, focusing on the way Nokia has built its existing capabilities into competitive advantages.
Probing far beyond the breezy articles and lightweight press release recyclings that have shaped popular conceptions of Nokia, The Nokia Revolution concentrates instead on the company's extraordinary historical evolution, the creation of its global focus strategy, and the innovations that are preparing Nokia for a mobile information society
"In the nascent 3G world, Nokia has not opted for a 'let's-wait-and-see' attitude," says Steinbock. "It is making the change happen."
The Nokia Revolution transcends the immediacy of a single company or industry profile. It offers keen insights into what it's like to compete in a fast-cycle, cutthroat, volatile environment. And it offers compelling lessons worldwide for both established industry leaders who need to sustain and renew their marketplace dominance and for upstarts seeking to topple the giants.
Dan Steinbock is an affiliate researcher at the Columbia Business School Institute for Tele-Information (CITI), and a visiting virtual professor at the Helsinki School of Economics and Business Administration. He is the author of The Birth of Internet Marketing Communications and Triumph and Erosion in the American Media and Entertainment Industries. He lives in New York City and in Helsinki.
Jacket Design: Cathleen Ouderkirk
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