Fülszöveg
Books of Reidted Interest.,.
A McKinsey Foundation Book Award Winner
MANAGING LARGE SYSTEMS: Organizations tor
the Future Leonard R. Sayles and Margaret K. Chandler This examination of the entire rangé of humán, organizational, and managerial challenges of large systems pays special attention to such behavioral relatíonships as those of scientists and engineers, business and technical managers, and sponsor organizations and their contractors, Descriptions and analyses of the problems of technical organization and performance motivation are based on the authors' in-depth studies of NASA; community health programs; electronics, aerospace, and atomic energy projects in Japan and Western Europe; and others. The authors look to organizatioh clusters fc manage future projects in ad-vanced technological areas and in public sectors such as úrban development, medical programs and ecology.
"A major contribution to the . . , field(s) of organizational behavior and . . . R&D management...
Tovább
Fülszöveg
Books of Reidted Interest.,.
A McKinsey Foundation Book Award Winner
MANAGING LARGE SYSTEMS: Organizations tor
the Future Leonard R. Sayles and Margaret K. Chandler This examination of the entire rangé of humán, organizational, and managerial challenges of large systems pays special attention to such behavioral relatíonships as those of scientists and engineers, business and technical managers, and sponsor organizations and their contractors, Descriptions and analyses of the problems of technical organization and performance motivation are based on the authors' in-depth studies of NASA; community health programs; electronics, aerospace, and atomic energy projects in Japan and Western Europe; and others. The authors look to organizatioh clusters fc manage future projects in ad-vanced technological areas and in public sectors such as úrban development, medical programs and ecology.
"A major contribution to the . . , field(s) of organizational behavior and . . . R&D management A breakthrough in the study of advancea technology." — George Strauss, Universily of California, Berkeley
MANAGEMENT IN AN INTERNATIONAL CONTEXT
Joseph L. Massie and Jan B. Luytjes, Editors
Chapters by such prominent international figures in management as Wiliiam Newman, SirWalterScott, E. Dassei, and J. Jirasek identify, describe, and classify critical environmental factors — aspects of education, culture, law, and economics — that affect manageriai approaches in their native couníries. Countries spotiighted are Great Britain, Francé, Belgium, Germany, Czechoslovakia, Yugoslavia, Romania, India, Korea, Singupore, Malaysia, South Africa, Nigéria, Argentína, and the United States.
MARKETING RESEARCH: Management and Methods Walter B. Wente
This freatment of the nature and applications of marketing research tools includes a thorough explanation of quantitative methods such as sample and experimentál designs, Bayesian analysis, and regression and dis-criminaní flggiysis. With simplicity and clarity, the book discusses applications and management of marketing research, data acquisition and management, sampling, experimentation, consumer behavior analysis, and simulation. Despite its rigor, the book's only prerequisite is basic algebra. Appendixes review mathematical and statistical skills and introduce computers.
I Ipls
The Nature of Managerial Work
Henry Mintzberg
"What do managers do?" This book develops an entirely new description based, for the first time, on empirical evidence drawn from studies of Swedish managing directors, British presidents and middle managers, American corporate and governmental executives, hospitál administrators, foremen, street gang leaders, and others at all levels of management.
The book first summarizes eight current schools of thought on the manager's job and analyzes consistencies and variations among managers' roles and work characteristics. An assessment is then made of management as a science and of the role of the management scientist in information processing and strategy making at the policy level. A concluding, compre-hensive description of managerial work encompasses major difficulties (supeiüciality inability to plan systematically, problems with verbal information), and examines the implications of the research finding for effective on-the-job management and for managerial training programs. Foreword by Leonard R. Sayles.
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