The Medium is the Massage

Fülszöveg

"The Medium is the IVIassage" is a iook-aroun^to see wh9t's happening— and why!
You are changing. Your family is changing. Your job is changing. Your education, your neighborhood, your government, your relation to "the others" are changing. Dramatically! N
"The Medium is the Massage" reveals how the medium, or process, of our time—electric technology —Is reshaping and restructuring patterns of social interdependence and e\^éry aspect of your personal life. How it is forcing, you to reconsider and re-evaluate practically every ^ thought and every institution you formerly took for granted.
"The Medium is the Massage" is a great new experience. It explores, probes, analyzes our new world with insight, illustrations and humor. There has never been a book like "The Medium is the Massage."
t \|Vlarshall McLuhan co-author. "One of the major /'intellectual influences of our time." —Fortune
"One of the most brilliant socio-cultural theorists writing today." —Commentary
"What remains... Tovább

Fülszöveg

"The Medium is the IVIassage" is a iook-aroun^to see wh9t's happening— and why!
You are changing. Your family is changing. Your job is changing. Your education, your neighborhood, your government, your relation to "the others" are changing. Dramatically! N
"The Medium is the Massage" reveals how the medium, or process, of our time—electric technology —Is reshaping and restructuring patterns of social interdependence and e\^éry aspect of your personal life. How it is forcing, you to reconsider and re-evaluate practically every ^ thought and every institution you formerly took for granted.
"The Medium is the Massage" is a great new experience. It explores, probes, analyzes our new world with insight, illustrations and humor. There has never been a book like "The Medium is the Massage."
t \|Vlarshall McLuhan co-author. "One of the major /'intellectual influences of our time." —Fortune
"One of the most brilliant socio-cultural theorists writing today." —Commentary
"What remains paramount are McLuhan's global standpoint and his zest for the new. He has given a needed twist to the great debate on what is happening to man in this age of technological speedup." —The New Yorker
Professor McLuhan is Director of the Center for Culture and Technology, University of Toronto; author of "The Mechanical Bride," "The Gutenberg Galaxy," and "Understanding Media," and contributor to many periodicals and books on a variety of contemporary themes.
t-
Quentin Fiore co-author. Distinguished, award-^m^ winning graphics designer and artist for leading '^PPPS foundations, publishers, and porporations.
Co-ordinated by Jerófíne Agel Vissza