Fülszöveg
The new European Economic Community will boast
320 million consumers and more buying power than the
United States, Japan, or any other single economy. How can
you ensure that you are fully equipped to take advantage
of the unprecedented opportunities on the horizon — and
meet the many challenges they will present?
Paul Gibbs tells you:
What to expect in '92
What European consumers want
How to avoid costly " culture shock" episodes in dealing
with foreign contacts
Where to go for help, research, or advice in each EEC
country
The Largest Market in the World is a country-by- country
guide to consumer behavior, marketing openings, business
etiquette, and more. Whether you hope to strengthen
business links within the European Community or are
looking to do business there for the first time, this
comprehensive and readable new book will give you all the
useful information and practical hints you need on the
different markets and how to operate within them.
Paul...
Tovább
Fülszöveg
The new European Economic Community will boast
320 million consumers and more buying power than the
United States, Japan, or any other single economy. How can
you ensure that you are fully equipped to take advantage
of the unprecedented opportunities on the horizon — and
meet the many challenges they will present?
Paul Gibbs tells you:
What to expect in '92
What European consumers want
How to avoid costly " culture shock" episodes in dealing
with foreign contacts
Where to go for help, research, or advice in each EEC
country
The Largest Market in the World is a country-by- country
guide to consumer behavior, marketing openings, business
etiquette, and more. Whether you hope to strengthen
business links within the European Community or are
looking to do business there for the first time, this
comprehensive and readable new book will give you all the
useful information and practical hints you need on the
different markets and how to operate within them.
Paul Gibbs was Marketing Director for Citicorp and
Research Director for Moorgate PLC; he is now General
Manager of Sales and Marketing for TSB Unit Trusts and
Offshore Company. Mr. Gibbs is also the author of The
Marketing and Selling of Financial Services.
Vissza 
Folytatás Microsoft-tal