The Facebook Era

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Marketing/Social Networks "People in all demographics and regions of the wortd are more connected than euer before to the products. issues, places, and indiuiduals in their lives. This book recognizes that we'ue come to a place where people can represent their real identity-both personaI and professional-and use the social filters on the Web to connect with the world around them." -Sheryl Sandberg, Chief Operating Officer, Facebook ".../) must-read for CEOs and other executives who want to understand Facebook and more importantíy take the right actions to stay releuant and stay competitiue." -Dávid Mather, President, Hoovers, Inc. Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer... Tovább

Fülszöveg

Marketing/Social Networks "People in all demographics and regions of the wortd are more connected than euer before to the products. issues, places, and indiuiduals in their lives. This book recognizes that we'ue come to a place where people can represent their real identity-both personaI and professional-and use the social filters on the Web to connect with the world around them." -Sheryl Sandberg, Chief Operating Officer, Facebook ".../) must-read for CEOs and other executives who want to understand Facebook and more importantíy take the right actions to stay releuant and stay competitiue." -Dávid Mather, President, Hoovers, Inc. Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world's top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com's partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today's radically new era: The Facebook Era. Jóin the conversation-www.thefacebookera.com. Fan the book-www.facebook.com/thefacebookera. Vissza