The Experience Economy

Fülszöveg

BUSINESS/MARKETING
Pine and Gilmore confirm our sense of excitement about the Experience Economy and the role experiences play in building stronger, more personal relationships with employees, corporate customers, and consumers. Businesses today must deliver emotional, authentic experiences to build and encourage sustginable growth for survival in the future. Places ready? Curtain going up!
—Marilyn Carlson Nelson, President, CEO, and Vice Chair, Garlson Companies, Inc.
This no-nonsense book telis us why simply delivering great service is no longer a winning strategy. Pine and Gilmore provide practical insights that will help all industries compete in the new Experience Economy.
—Alan P. Hald, Cofounder, MicroAge, and MasterEntrepreneur of the Year
Pine and Gilmore capture the essence of today's demanding consumer expectations and provide a creative, step-by-step script to help your organization to meet them. This book is a must read if you want to be 'on stage' in the next... Tovább

Fülszöveg

BUSINESS/MARKETING
Pine and Gilmore confirm our sense of excitement about the Experience Economy and the role experiences play in building stronger, more personal relationships with employees, corporate customers, and consumers. Businesses today must deliver emotional, authentic experiences to build and encourage sustginable growth for survival in the future. Places ready? Curtain going up!
—Marilyn Carlson Nelson, President, CEO, and Vice Chair, Garlson Companies, Inc.
This no-nonsense book telis us why simply delivering great service is no longer a winning strategy. Pine and Gilmore provide practical insights that will help all industries compete in the new Experience Economy.
—Alan P. Hald, Cofounder, MicroAge, and MasterEntrepreneur of the Year
Pine and Gilmore capture the essence of today's demanding consumer expectations and provide a creative, step-by-step script to help your organization to meet them. This book is a must read if you want to be 'on stage' in the next millennium.
—Frank P. Stanek, President, International Business Development, Universal Studios Recreation Group

As the world cascades toward sameness, every innovative good created or service
provided will be copied at the speed of sound. Pine & Gilmore look beyond the traditional business models to provide a blueprint for what happens next: differentiation by experience. They have convinced me that work is theatre and that success comes from creating experiences and pushing the envelope by staging every interaction as a once-in-a lifetime event.
—watts wacker, Founder, Firstmatter, and Coauthor, The 500-Year Delta: What Happens After What Comes Next Vissza