Fülszöveg
The Prentice Hall Essence of
Management Series is concise,
analytical and uniform in its
approach to the key topics of good
business practice.
Series Editor: Adrian Buckley,
Professor of International Finance,
Cranfield School of Management
l—n.miii iimihiiiih im imw—i ni mi'iiikii' wihiii ii i luí iiwunawiwMBi—»1 i'iBi i ii i i km nn'iin iimiwmrniiRirfn" i nrm nry r-rrrTwnr inmmiwr n r in mrm i ini m —!mu«
¦ WHAT ARE INFORMATION SYSTEMS?
¦ HOW ARE INFORMATION SYSTEMS INTEGRATED
WITH BUSINESS STRATEGY?
iiiiiiiiiKiiiiiiiiiiiiiini'iiiMiniMiiin «
¦ HOW CAN I BE SURE THAT INVESTMENT IN
INFORMATION SYSTEMS WILL PRODUCE REAL
BENEFITS FOR THE BUSINESS?
im y asas % wa&fó / r' s 2% ss <?>±0y togm < s ^ ' s&' j ¦¦¦ % * < 8SMI && §3 s & - ' /w L
¦ WHAT ARE THE ISSUES RAISED BY THE
WIDESPREAD USE OF TECHNOLOGY?
inwniiiwn'rriiniwi[ ---T-'Tiji;iiii-|iTi""i"'''(rr"" ii' rituw :• .••iiVirniiii ~" i.nnoiiri.nnimniiiiHn'i ~ ri'iinmiinn—ciíirHi wn i'LiL.tfumMiiH'i...
Tovább
Fülszöveg
The Prentice Hall Essence of
Management Series is concise,
analytical and uniform in its
approach to the key topics of good
business practice.
Series Editor: Adrian Buckley,
Professor of International Finance,
Cranfield School of Management
l—n.miii iimihiiiih im imw—i ni mi'iiikii' wihiii ii i luí iiwunawiwMBi—»1 i'iBi i ii i i km nn'iin iimiwmrniiRirfn" i nrm nry r-rrrTwnr inmmiwr n r in mrm i ini m —!mu«
¦ WHAT ARE INFORMATION SYSTEMS?
¦ HOW ARE INFORMATION SYSTEMS INTEGRATED
WITH BUSINESS STRATEGY?
iiiiiiiiiKiiiiiiiiiiiiiini'iiiMiniMiiin «
¦ HOW CAN I BE SURE THAT INVESTMENT IN
INFORMATION SYSTEMS WILL PRODUCE REAL
BENEFITS FOR THE BUSINESS?
im y asas % wa&fó / r' s 2% ss <?>±0y togm < s ^ ' s&' j ¦¦¦ % * < 8SMI && §3 s & - ' /w L
¦ WHAT ARE THE ISSUES RAISED BY THE
WIDESPREAD USE OF TECHNOLOGY?
inwniiiwn'rriiniwi[ ---T-'Tiji;iiii-|iTi""i"'''(rr"" ii' rituw :• .••iiVirniiii ~" i.nnoiiri.nnimniiiiHn'i ~ ri'iinmiinn—ciíirHi wn i'LiL.tfumMiiH'i ~'rjf!cm—aw"mwii. y-nmwwirBiiTf«^ f lf |I|WI*
the essence of information systems explains clearly and concisely the
answers to all these questions and more.
the essence of information systems is an invaluable reference source for
managers on short courses; for MBA and other students who want to get
quickly to the heart of the subject; as reference material for managers'
bookshelves and for aspiring managers wishing to improve their
knowledge and skills.
Chris Edwards, John Ward and Andy Bytheway are all at the Cranfield
School of Management.
Vissza