The Complete Guide to E-Mail Marketing

Fülszöveg

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent 0f U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e;mail marketing for one simple reasön: lt works! And it generates profits immediately and consistently!
In this new, groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.
You will have step-by-step ways to:
• Build your business quickly usingresponsible,ethical e-mail marketing
• Leverage your... Tovább

Fülszöveg

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent 0f U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e;mail marketing for one simple reasön: lt works! And it generates profits immediately and consistently!
In this new, groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.
You will have step-by-step ways to:
• Build your business quickly usingresponsible,ethical e-mail marketing
• Leverage your current Web site, using auto responders
Write effective e-mail advertising copy • Develop newsletters • Write winning subjett lines Xjfliy "Sfog • Get high click-through rates • Format your messages
• Put the subscription form on your site
Use P°P UPS
• Use single or doublé opt-in subscriptions • Increase the response rate of your offer dramatically • Format your e-mail so that it will be received and read Choose between or HTML e-mail (and why) ^ BL ''• Reduce advertising expenses
• Have measurable marketing results with instant
feedback
Automate the whole e-mail marketing process
». In addition, we spent thousands of hours interviewing, g. e-mailing, and communicating with hundredsoftoday'smost successful e-mail marketing experts.This book contains their secrets and proven successful ideas, induding actual case studies. If you are interested in learning hundreds of hints, stratégies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you. Vissza