The Big Idea

Fülszöveg

Donny Deutsch knows about thinking big, and his book is a terrific gui
n^ T
for anyone who wants to be a successful entrepreneur. The Bigifdea is a combination of good solid advice along with a big dose of inspiration. I know Donny well and he ^ a real wAner!" -rU^^Bl^ J R U M P
m Bit
|h The Big Idea, Donny Deutsch has written the must-have guidebook for spiring entrepreneurs everywhere. Illustrated by inspirational stories from the regular people who have achieved their dreams (and appeared on Donny's hit CNBC show) after starting with little more than a brainstorm, The Big Idea draws the map to take you from wherever you are now—looking for some extra income, in a job you don't love, or just ready for a change—to where you've always wanted to go: in charge of your own fate.
In addition to twenty-one chapters covering every step, from Breaking Out of the Box to the Gut Check Moment to Making Trade Show Magic, The Big Idea also features:
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YOUR BIG IDEA... Tovább

Fülszöveg

Donny Deutsch knows about thinking big, and his book is a terrific gui
n^ T
for anyone who wants to be a successful entrepreneur. The Bigifdea is a combination of good solid advice along with a big dose of inspiration. I know Donny well and he ^ a real wAner!" -rU^^Bl^ J R U M P
m Bit
|h The Big Idea, Donny Deutsch has written the must-have guidebook for spiring entrepreneurs everywhere. Illustrated by inspirational stories from the regular people who have achieved their dreams (and appeared on Donny's hit CNBC show) after starting with little more than a brainstorm, The Big Idea draws the map to take you from wherever you are now—looking for some extra income, in a job you don't love, or just ready for a change—to where you've always wanted to go: in charge of your own fate.
In addition to twenty-one chapters covering every step, from Breaking Out of the Box to the Gut Check Moment to Making Trade Show Magic, The Big Idea also features:
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YOUR BIG IDEA BLUEPRINT (A TWELVE-STEP ROAD MAP TO
As Donny always says, "There's gotta be a better way!" The Big Idea will help the entrepreneur in everyone find their own better way.
"Highly readable The author's enthusiasm and interest in his readers is apparent on every page, distinguishing this book from the dry, disinterested business guides that fill the small business startup bookshelves."
—PUBLISHERS WEEKLY
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U.S: $25.95 , Canada $31.95 •

^ lonny Deutsch's hit CNBC show The Big j; ^^lldea has put the spotlight on that ordi-nary moment and the people who have the J courage and stamina to make their dreams come true.
Some people think a big idea is like a light- ^ ning bolt striking out of the blue that slams you , in the head. But it's hardly ever like that. The big : idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation. '
A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.
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(continued on back flap)
In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed—to heip you create your own enterprise. From the "Gut Check Moment" to "Mom Power," Donny Deutsch takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
Before he began his nightly CNBC television shoWiliP™
Tjrose to prominence as the maverick'chairman and chief executive officer of Deutsch Inc. Under his leadership, the company grew into one of the nation's top-ten advertising agencies, with blue chip clients including General IVIotors, Johnson & Johnson, Sony, and DIRECTV. Both Advertising Age and Adweek have honored the agency time and I again as "Agency of the Year." Deutsch was also i a lead member of the successful Clinton/Gore communications team, and is a graduate of ; the Wharton School at the University of Penn-I sylvania. He serves on the Executive Committee of University of Pennsylvania's School of Social Policy & Practice and the Board of Directors for the Michael J. Fox Foundation for Parkinson's Research. Deutsch lives in New York City.

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i 01/09 www.HyperionBooks.com www.DonnyDeutsch.com Also available on Hyperion AudioBooks
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