The Art of Pricing

Fülszöveg

WANT TO MAKE A BAD YEAR BETTER OR TURN A GOOD YEAR INTO A BLOCKBUSTER? STOP LEAKING PROFITS AND DISCOVER THE UNTAPPED GOLD MINE THAT EXISTS IN YOUR PRODUCTS.
The Art of Pricing is the first practical, easy-to-understand guide to making one of the most important décisions in business: how to use price to uncover a product's hidden profits and find new opportunities for growth.
Even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct—-based on what the compétition is charging, marking up costs, and doing things as they've always been done—when it comes to setting prices for products and services. The result is that businesses of ali sizes, from start-ups to the Fortune 100, leave money on the table.
In The Art of Pricing, Rafi Mohammed, one of the world's leading experts on pricing strategy, shows:
• The astonishing impact that small changes to a pricing strategy can have on the botto m line
• How the right pricing strategy can boost... Tovább

Fülszöveg

WANT TO MAKE A BAD YEAR BETTER OR TURN A GOOD YEAR INTO A BLOCKBUSTER? STOP LEAKING PROFITS AND DISCOVER THE UNTAPPED GOLD MINE THAT EXISTS IN YOUR PRODUCTS.
The Art of Pricing is the first practical, easy-to-understand guide to making one of the most important décisions in business: how to use price to uncover a product's hidden profits and find new opportunities for growth.
Even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct—-based on what the compétition is charging, marking up costs, and doing things as they've always been done—when it comes to setting prices for products and services. The result is that businesses of ali sizes, from start-ups to the Fortune 100, leave money on the table.
In The Art of Pricing, Rafi Mohammed, one of the world's leading experts on pricing strategy, shows:
• The astonishing impact that small changes to a pricing strategy can have on the botto m line
• How the right pricing strategy can boost profits and grow your customer base
• Why the right way to think about pricing is as a series of easy-to-implement stratégies that allow companies to serve and profit from the largest possible customer base
• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product
• Why an effective pricing strategy is not about price gouging but one that incorporâtes fairness into every important pricing décision Vissza