The Adaptive Corporation

Fülszöveg

THE ADAPTIVE CORPORATION
In 1972, Alvin Toffler prepared a confidential and shattering report for the American Telephone and Telegraph Company, the world's largest corporation. He proposed a controversial strategy and predicted thata break-upof
AT&T's telephone monopoly (the Bell System) was necessary and inevitable. The company would need to embrace new means of communication and withstand intensivecompetition to its traditional markét dominance. Toffler'sconclusionsastonished top managementand his report, initially suppressed, came tocirculate secretly but widely around the organization.
Over a decade later, the cha nges that Toffler ca I led for ha ve
taken place and his reportcan be released for public recognition as a classic inside study of modern business. THE
ADAPTIVE CORPORATION sets out the report in full, accompanied throughout by an updating commentary. Itis a sparkling dialogue between pastand presentfrom a brilliant, creative thinker.
Theauthor's penetrating... Tovább

Fülszöveg

THE ADAPTIVE CORPORATION
In 1972, Alvin Toffler prepared a confidential and shattering report for the American Telephone and Telegraph Company, the world's largest corporation. He proposed a controversial strategy and predicted thata break-upof
AT&T's telephone monopoly (the Bell System) was necessary and inevitable. The company would need to embrace new means of communication and withstand intensivecompetition to its traditional markét dominance. Toffler'sconclusionsastonished top managementand his report, initially suppressed, came tocirculate secretly but widely around the organization.
Over a decade later, the cha nges that Toffler ca I led for ha ve
taken place and his reportcan be released for public recognition as a classic inside study of modern business. THE
ADAPTIVE CORPORATION sets out the report in full, accompanied throughout by an updating commentary. Itis a sparkling dialogue between pastand presentfrom a brilliant, creative thinker.
Theauthor's penetrating lookat AT&T raises issues confronting decision-makers everywhere- in marketing, manufacturing, communications, training, education. He pointstothesignificance of political and social forcesand examines the chal lenge of 'newness'- how toobsorb new employees, values and products.
The Toffler Report carries a vitai message for management, investors, consultants and business teachers. Survival in changing times requiresflexibility, resiliencea nd responsiveness- an ADAPTIVE CORPORATION. Vissza