Signs of Success

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ADVANCE PRAISE FOR SIGNS OF SUCCESS
"Finally, here s a 'reasonable' explanation for executive behavior and just about every-thing else that happens in the world of business. Signs ofSuccess is extremely enjoy-able reading that makes an inescapably compelling case for being aligned with one's stars. I would recommend it to any business leader looking for new meaning, new markets, and what can only be described as a 'universal edge.'"
— Janna P. Trout, Senior Customer Marketing Manager, The Campbell Soup Company
"Steve Weiss's book has provided me with concrete, specific information and insights about the psychological predilections and motivations of my colleagues and com-petitors. Weiss's book is certainly entertaining, but, more important, IT WORKS (like magic)." — Neil S. Cumsky, Founder and CEO, Princeton Resorts Group, LLC
"Steve Weiss is an alchemist for 21st-century business leaders. If you want to success-fully compete in today's marketplace, you would be well served to... Tovább

Fülszöveg

ADVANCE PRAISE FOR SIGNS OF SUCCESS
"Finally, here s a 'reasonable' explanation for executive behavior and just about every-thing else that happens in the world of business. Signs ofSuccess is extremely enjoy-able reading that makes an inescapably compelling case for being aligned with one's stars. I would recommend it to any business leader looking for new meaning, new markets, and what can only be described as a 'universal edge.'"
— Janna P. Trout, Senior Customer Marketing Manager, The Campbell Soup Company
"Steve Weiss's book has provided me with concrete, specific information and insights about the psychological predilections and motivations of my colleagues and com-petitors. Weiss's book is certainly entertaining, but, more important, IT WORKS (like magic)." — Neil S. Cumsky, Founder and CEO, Princeton Resorts Group, LLC
"Steve Weiss is an alchemist for 21st-century business leaders. If you want to success-fully compete in today's marketplace, you would be well served to draw from the wealth of wisdom contained in Signs ofSuccess"
— Kenny Moore, author of The CEO and the Monk; and Director of Humán Resources and Corporate Ombudsman, KeySpan Corporation
"One could argue that a good astrologer provides more meaningful insight into the humán mindset and behaviors than a competent shrink. And Steve Weiss does just that in his eminently readable book."
— Jim Adams, Executive Director-Marketing, Chipotle Mexican Grill
"Learning to see people and events in a cosmic light can help develop true strategic insight, and may alsó help to uncover the leadership qualities inherent in any per-sonality. For tomorroWs business leader, it is time (and a good use of time) to read Steve Weiss's excellent Signs ofSuccess"
— Henry Weingarten, author of Investing by the Stars; and Managing Director, The Astrologers Fund
" Signs ofSuccess is a smart, fun, and compelling read. The book's intelligent, com-prehensive, and witty consideration of astrology as an executive business tool is a real breath of fresh air."
— Rich Melman, Founder and Chairman, Lettuce Entertain You Enterprises
In our pragmatic age of hard numbers and copious graphs, few people talk openly about a new kind of chart taking hold of the business world: the astrological chart. But more and more, people are discovering that astrology can provide strong insights for timing a new product launch, designing a marketing cam-paign, assembling a team, predicting con-sumer trends, or even just getting a handlé on what your boss really wants from you.
Signs of Success is like no other book you'll ever read. It is the first to take a serious look at how the principles and practices of astrology can be applied to the realm of business. Moving far beyond the tired clichés to give you a deep understanding of those born under each of the twelve western zodiac signs (including an in-depth analysis of each signs strengths, weaknesses, tactics, com-munication style, reward orientation, and more), Signs of Success provides you with essential information for dealing more effec-tively with your boss, colleagues, compe-titors, employees, and others. You 11 learn how to:
• Let astrology help you resolve personality issues in the workplace.
% Use star cycles to predict and leverage business and consumer trends.
• Incorporate insights gleaned from astrology into all aspects of your sales and marketing efforts.
The book alsó contains dozens of surprising examples of the influence of astrological timing on landmark business events, plus personality profiles and well-known business leaders affiliated with each of the twelve sun signs.
The timing and execution of every new development in the business world—the opening of a new unit, the launch of a marketing campaign, the hiring of a key
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employee—are influenced by the intuitíve as much as they depend on the factual. Somé of the smartest leaders and executives from both past and present have noticed this correlation, and used astrology as a simple way to organize and make sense of recurring patterns of success related to business and consumer trends. As a system of organizing and understanding both data and person-alities, its value is remarkable.
Author Steven Weiss understands why you may be skeptical about using the stars as a tool for achieving great success; but in this down-to-earth, witty, and eminently practical book, he demystifies astrology, and shows how you, too, can benefit írom its sometimes mysterious, often surprisingly logical, wisdom. You 11 íind out how to easily apply the mysteries of celestial mechanics to the number-crunching business world, and use this uncannily accurate tool for predicting trends, influencing tiniing, illuminating personality types, and aiding intuition. Packed with astounding insight and practical applications, this groundbreaking book helps you put the power of astrology to work for you!
STEVEN MARK WEISS is an award-winning business journalist, editor, speaker, and consultant who, for the past 40 years, has injected his deep apprecia-tion for astrology into his deceptively workaday life and career. He is the author of Signs of Taste and co-author of The Consistent Consumer: Predicting Future Behavior through Lasting Values. He lives in Scottsdale, Arizona. Vissza