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The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling
The New Strategic Selling The New Strategic Selling
Szerző
London
'Stephen E. Heiman: The New Strategic Selling ' összes példány
Kiadó: Warner Books
Kiadás helye: London
Kiadás éve:
Kötés típusa: Ragasztott papírkötés
Oldalszám: 433 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 20 cm x 13 cm
ISBN: 0-446-67346-3
Megjegyzés: Fekete-fehér illusztrációkkal.
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Fülszöveg



THE BOOK THAT SPARKED A SELLING REVOLUTION In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development v/ith the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success.
THE NEW STRATEGIC SELLING
This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller hieiman workshops. Learn:
• Hov/ to identify the four real decision makers in... Tovább

Fülszöveg



THE BOOK THAT SPARKED A SELLING REVOLUTION In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development v/ith the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success.
THE NEW STRATEGIC SELLING
This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller hieiman workshops. Learn:
• Hov/ to identify the four real decision makers in every corporate labyrinth
• How to prevent sabotage by an internal dedl-killer
• How to make a senior executive eager to see you
• How to avoid closing business that you'll later regret
• How to manage a territory to provide steady, not "boom and bust," revenue
• How to avoid the single most common error when dealing with the competition. Vissza

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