Integrity Selling For The 21st Century

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"Wow! What a paradigm shift—from personality to character; from 'me' to 'we'; from techniques and image building to values and principles; from selling products and services to understanding and meeting needs; from 'seeming to be' to transparent honesty and respect; from transactional manipulation to sincere problem solving; from what Pascal called 'licking the earth' to the profound joy from the conviction that 'our life is significant, not a meaningless episode,' as Henry S. Golding wrote.
"On a need scale, this Integrity Selling material is a '10.' How practical and bonding for the long haul. How rewarding for all involved! Immerse yourself in this truly landmark messsage."
—Dr. Stephen R. Covey, author, The 7 Habits of Highly Effective People
If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the... Tovább

Fülszöveg

"Wow! What a paradigm shift—from personality to character; from 'me' to 'we'; from techniques and image building to values and principles; from selling products and services to understanding and meeting needs; from 'seeming to be' to transparent honesty and respect; from transactional manipulation to sincere problem solving; from what Pascal called 'licking the earth' to the profound joy from the conviction that 'our life is significant, not a meaningless episode,' as Henry S. Golding wrote.
"On a need scale, this Integrity Selling material is a '10.' How practical and bonding for the long haul. How rewarding for all involved! Immerse yourself in this truly landmark messsage."
—Dr. Stephen R. Covey, author, The 7 Habits of Highly Effective People
If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs—and believing that you can meet those needs— will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.
Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system
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relates to today's business climate—when the need for integrity is greater than ever before.
Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.
Drawing on his years of experience and success stories from the salesforces of the more than two thousand companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a high incidence of alcohol and substance abuse, divorce, job-jumping, and low productivity. In the same industry, I have observed countless people who had been taught to sell with high integrity. Their customer satisfaction, profit margins, and salesperson retention were significantly higher."
—Ron Willingham
RON WILLINGHAM is the founder and CEO
of Integrity Systems, an international leader in sales and customer service training and development that has conducted courses which have been translated into seven languages in over sixty-five countries. He lives in Phoenix, Arizona.
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