Fülszöveg
Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum.
International Business has been fully updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.
Examples of the many important matters covered in the text include: >¦ The implications of Western European economic and political integration
> The prospects and problems posed by Eastern European countries
> Theories of international trade, financial management and investment
> National and supranational control of multinationals
> Competition, privatisation and deregulation of industry and trade >- Market entry...
Tovább
Fülszöveg
Each book in the Frameworks series is a comprehensive and concise introduction to the subject. The books are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum.
International Business has been fully updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.
Examples of the many important matters covered in the text include: >¦ The implications of Western European economic and political integration
> The prospects and problems posed by Eastern European countries
> Theories of international trade, financial management and investment
> National and supranational control of multinationals
> Competition, privatisation and deregulation of industry and trade >- Market entry strategies and techniques
>¦ International employee relations and the management of expatriate staff.
The second edition is e"hhanced with material on:
>¦ National images and their impact on customer behaviour
> Internationalisation and the Upsalla model
>¦ International relationship marketing and networking
> Regional corporate strategies
> The Far East situation >- EU enlargement.
An extensive bibliography is provided to encourage further study.
Dr Roger Bennett is Reader in Business Studies, London Guildhall University.
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