Advertising on the Internet

Fülszöveg

^ . t '
Internet Business
$24.99 USA/$38.95 CA
How today's most successful online advertisers and marketers maximize their online presence, and how you can too
Advertising on tlie internet. Second Edition
This updated and expanded Second Edition of the bestseliing guide to online advertising is must reading for everyone who wants to talie advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
• Successful online ad models
• Market research online
• Direct marketing, including opt-in e-mail, promotiorvs, and sweepstakes
• Targeting and personalization
• Intemet advertising management tools
• Traffic measurement and gauging the... Tovább

Fülszöveg

^ . t '
Internet Business
$24.99 USA/$38.95 CA
How today's most successful online advertisers and marketers maximize their online presence, and how you can too
Advertising on tlie internet. Second Edition
This updated and expanded Second Edition of the bestseliing guide to online advertising is must reading for everyone who wants to talie advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
• Successful online ad models
• Market research online
• Direct marketing, including opt-in e-mail, promotiorvs, and sweepstakes
• Targeting and personalization
• Intemet advertising management tools
• Traffic measurement and gauging the effectiveness of your ads
• Buying and selling ads on your Web site
• Advertising locally
• Advertising to an intemational market
• Legal aspects of Intemet advertising
• How to advertise for free, or almost free (contributed by Eric Ward, the "father" of grassroots advertising strategies)
On the companion Web site at www.wiley.com/compbooks/zeff
you'll find:
• LiiUcs to additional training and tool resources
ROBBIN ZEFF is President of Zeff Group, a firm specializing in strategic Intemet advertising and marketing, research, training, and consulting.
BRAD ARONSON is President of i-frontier, a leading Intemet Eidvertising agency.
Wiley Computer Publishing Timely. Practical. Reliable.
Visit our Web site at www.wiley.com/compbooks/ Vissza