Virus of the Mind

Fülszöveg

Praise for Virus of the Mind
"Brodie is infectious, indeed, but his virus breeds truth. Those who ingest this book are at great risk of seeing how things really are."
— Douglas Rushkoff, the author of Media Virus! and Nothing Sacred
"This isn't a book—it's a mental adventure. Virus ofthe Mind stimulates, educates, and awakens you to what really happens to the things you see and hear. Buy it and study it."
—Jeffrey Gitomer, the author of The Sales Bible
"The true earmark of genius is taking a complex concept and making it simple (for people like me) to understand and, far more importantly, utilize. If the meme tndy is fundamental to behavior (child imitates child, child imitates adult, world leader imitates world leader . . .), then all of us need to spread memes with much greater intention—and care! Brodie's humor makes this book a fim, absorbing, educational, and at times controversial read. Pick up this book, then give it to someone you love arid you will spread a truly... Tovább

Fülszöveg

Praise for Virus of the Mind
"Brodie is infectious, indeed, but his virus breeds truth. Those who ingest this book are at great risk of seeing how things really are."
— Douglas Rushkoff, the author of Media Virus! and Nothing Sacred
"This isn't a book—it's a mental adventure. Virus ofthe Mind stimulates, educates, and awakens you to what really happens to the things you see and hear. Buy it and study it."
—Jeffrey Gitomer, the author of The Sales Bible
"The true earmark of genius is taking a complex concept and making it simple (for people like me) to understand and, far more importantly, utilize. If the meme tndy is fundamental to behavior (child imitates child, child imitates adult, world leader imitates world leader . . .), then all of us need to spread memes with much greater intention—and care! Brodie's humor makes this book a fim, absorbing, educational, and at times controversial read. Pick up this book, then give it to someone you love arid you will spread a truly valuable Virus!"
— Kevin Hogan, Psy.D., the co-author of Irresistible Attraction and author of The Psychology of Persuasion
"Virus ofthe Mind can do for memetics what Carl Sagan has done for astronomy and astrophysics with Cosmos."
— Elan Moritz, Ph.D., director of the Institute for Memetic Research
When you read Virus ofthe Mind, you'll learn the answers to these questions:
• What are profit viruses, and what businesses are already using them to stun their competition?
• What power viruses are already infecting world governments?
• What memes do advertisers use that literally enslave people into buying their products?
• Why do people go on diets that don't work?
• What's happening to our sex drives?
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USA $24.95 • CAN $30.95 • UK L12.99 Publisher's Price Higher in Other Countries
meme: a unit of information in a mind whose existence influences events such that more copies of itself get created in other minds.
VIRUS OF THE MIND
Vims of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.
In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But he goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? Richard would say the impact will be at least as great. While atomic bombs affect everybody's life, viruses of the mind touch lives in a more personal and more pernicious way.
Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy.
Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind.
Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes. Vissza