Fülszöveg
NatWest Small Business Bookshelf The start-up and development of small businesses remains one of the major ingredients of continuing growth in the national economy.
The resources and experience of NatWest, the leading bank for small businesses, and Pitman, the UK's leading business publisher, have been combined in a series that provides practical, easy-to-follow advice on the problems faced both by new starters and owners looking for expansion.
The series is written by an experienced team who are actively involved in the day-to-day problems of the small business.
Selling
No matter what level of expertise you have in the product or service you plan to offer, unless you learn to become an effective sales manager your small business will stay small!
NatWest's lively and readable guide to selling technique helps you to find your market position, produce a sales forecast and, most importantly, put it into practice!
• How to develop a marketing strategy; sell the product or...
Tovább
Fülszöveg
NatWest Small Business Bookshelf The start-up and development of small businesses remains one of the major ingredients of continuing growth in the national economy.
The resources and experience of NatWest, the leading bank for small businesses, and Pitman, the UK's leading business publisher, have been combined in a series that provides practical, easy-to-follow advice on the problems faced both by new starters and owners looking for expansion.
The series is written by an experienced team who are actively involved in the day-to-day problems of the small business.
Selling
No matter what level of expertise you have in the product or service you plan to offer, unless you learn to become an effective sales manager your small business will stay small!
NatWest's lively and readable guide to selling technique helps you to find your market position, produce a sales forecast and, most importantly, put it into practice!
• How to develop a marketing strategy; sell the product or service; follow up sales
• Selling overseas; appointing and managing distributors, agents and representatives
• Howtosell in person; bytelephone; by advertising; by direct mail; through exhibitions and trade fairs
NatWest and Small Businesses As the largest of the UK clearing banks, NatWest is committed to providing a complete range of support for small businesses and enjoys a well-deserved reputation as 'the bank for small businesses'.
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