Fülszöveg
Of related interest from Basil Blackwell
Strategies and Styles
The Role of the Centre in Managing Diversified Corporations Michael Ooold and Andrew Campbell
'It is difficult to imagine that there is a manager - or indeed, an interested general reader -who will not find something of value here.' Financial Times
'An excellent account of the role of the corporate centre in strategic decision-making deserves a wide audience among companies of all sizes.' Sir John Harvey-Jones MBE
Innovate!
How to Gain and Sustain Competitive Advantage Mark O'Hare
Innovate! is a practical book, written for business managers. Its objective is simple: to help you plan and manage innovation, and not only in the development of new products and services. Innovation is much more:
• Innovation is manageable - it must be managed.
• Innovation is about finding new ways to deliver customer value.
• Innovation is about building competitive advantage by looking at markets in new ways.
• Innovation is...
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Fülszöveg
Of related interest from Basil Blackwell
Strategies and Styles
The Role of the Centre in Managing Diversified Corporations Michael Ooold and Andrew Campbell
'It is difficult to imagine that there is a manager - or indeed, an interested general reader -who will not find something of value here.' Financial Times
'An excellent account of the role of the corporate centre in strategic decision-making deserves a wide audience among companies of all sizes.' Sir John Harvey-Jones MBE
Innovate!
How to Gain and Sustain Competitive Advantage Mark O'Hare
Innovate! is a practical book, written for business managers. Its objective is simple: to help you plan and manage innovation, and not only in the development of new products and services. Innovation is much more:
• Innovation is manageable - it must be managed.
• Innovation is about finding new ways to deliver customer value.
• Innovation is about building competitive advantage by looking at markets in new ways.
• Innovation is about rewriting the rules of competition. . Innovation is about strategy.
• Innovation is a process not an isolated event.
. Innovation overturns accepted truths and establishes a new vision. Innovation is the key business challenge of the 1990s.
'Mark O'Hare's book tackles this crucial subject in very direct, practical, implementational terms. This book really helps.' Anthony Simonds-Gooding, Chief Executive, British Satellite Broadcasting
Beat the Competition
Tested Techniques for Using Intelligence to Develop Winning Business Strategies Ian Gordon
Winning strategies in business demands not only a focus on competitive strategy in general, but also on specific competitors. This book will provide the executive with the principles and techniques needed to identify the right information and analyse it in the right way and, most importantly, use it to generate the best competitive strategy. Its message is essential to all those in business who now have to live in a world of ever-increasing domestic and international competition. ___________
ISBN a-b31-lb3Ma-M
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