No Logo

Fülszöveg

'Don't miss this visionary book, perfectly pitched for our suspect, over-corporate times.
Klein - a young funky heiress to Chomsky - writes valiantly jabout resistance to the
multinational mindset, making this welcome book of conscientious objection one of
this year's most resonant.' i-D


'A riveting, conscientious piece of journalism and a strident call to arms. Packed
with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent,
undogmatically alive to its contradictions and omissions and positively seethes with
intelligent anger.' Sam Leith, Observer
Interesting, thorough, persuasive and convincing.' Eddie Gibb, Sunday Herald
'If the world really is just one big global village, then the logo is its common
language understood by - if not accessible to - everyone. In No Logo, Klein
undertakes an arduous journey to the centre of a post-national planet. Starting with
the brand's birth, as a means of bringing soul to mass marketing, she... Tovább

Fülszöveg

'Don't miss this visionary book, perfectly pitched for our suspect, over-corporate times.
Klein - a young funky heiress to Chomsky - writes valiantly jabout resistance to the
multinational mindset, making this welcome book of conscientious objection one of
this year's most resonant.' i-D


'A riveting, conscientious piece of journalism and a strident call to arms. Packed
with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent,
undogmatically alive to its contradictions and omissions and positively seethes with
intelligent anger.' Sam Leith, Observer
Interesting, thorough, persuasive and convincing.' Eddie Gibb, Sunday Herald
'If the world really is just one big global village, then the logo is its common
language understood by - if not accessible to - everyone. In No Logo, Klein
undertakes an arduous journey to the centre of a post-national planet. Starting with
the brand's birth, as a means of bringing soul to mass marketing, she follows in the
logo's wake and notes its increasing capacity for making the product subservient.
Beyond this she reaches her core argument - the now uneasy struggle.between
corporate power and anti-corporate activism - via sweatshop labour, submerged
identity and subversive action. Part sociological thesis, part design history, No Logo
is entirely engrossing and emphatic.' - GQ
'A sharp and very timely book A couple of chapters in, your mind is already reeling.
Klein can write: favouring informality and crispness over jargon convincing and
necessary, clear and fresh, calm but unsparing' Andy Beckett, Guardian
'A fascinating ride through the history of marketing Klein brilliantly humanises
No Logo with fascinating personal stories, her voice firm but never preachy, her
argument detailed but never obscure.' Alex O'Connell, The Times
'An engaging and lively book, as persuasive as any advertisement.'
Bernice Harrison, Irish Times
SHORTLISTED FOR THE GUARDIAN FIRST BOOK AWARD 2000 Vissza