Renegades of the Empire

Fülszöveg

"WOW! THE INSIDERS ARE NOW TELLING THEIR STORIES ABOUT THE INTRIGUE AT THE MOST POWERFUL SOFTWARE COMPANY IN THE WORLD. FASCINATING NEW INSIGHTS ARE PRESENTED TO THE READER WITH AN UNUSUAL FLAIR. RIVETING. A KEEPER." -JOHN C. DVORAK, PC MAGAZINE
Inside the Microsoft 'mothership' anarchy ruled.
Three 'techie' geniuses - dubbed the Beastie boys - were on a high-risk mission to transform the world-leading Windows software.
Thanks to their efforts the PC would become a hotshot gomes machine - another coup for Bill Gates to crow about.
But their tactics were almost suicidal, as Renegades of the Empire entertainingly reveals. The trio showed open contempt for their employers, including the executives who tried to rein them in. They spent enormous sums on lavish presentations with fireworks, debauchery and daring pranks.
They even publicly scorned the revered Windows software system in front of hundreds of cheering trade press writers, winning around a hitherto sceptical industry.... Tovább

Fülszöveg

"WOW! THE INSIDERS ARE NOW TELLING THEIR STORIES ABOUT THE INTRIGUE AT THE MOST POWERFUL SOFTWARE COMPANY IN THE WORLD. FASCINATING NEW INSIGHTS ARE PRESENTED TO THE READER WITH AN UNUSUAL FLAIR. RIVETING. A KEEPER." -JOHN C. DVORAK, PC MAGAZINE
Inside the Microsoft 'mothership' anarchy ruled.
Three 'techie' geniuses - dubbed the Beastie boys - were on a high-risk mission to transform the world-leading Windows software.
Thanks to their efforts the PC would become a hotshot gomes machine - another coup for Bill Gates to crow about.
But their tactics were almost suicidal, as Renegades of the Empire entertainingly reveals. The trio showed open contempt for their employers, including the executives who tried to rein them in. They spent enormous sums on lavish presentations with fireworks, debauchery and daring pranks.
They even publicly scorned the revered Windows software system in front of hundreds of cheering trade press writers, winning around a hitherto sceptical industry. What happened to Eisler, Engstrom and St. John paints a vivid picture of Microsoft -and the madness of a business besotted with meteoric growth. As the three embarked on an equally ambitious project to revolutionise the Internet, internal backbiting and stress began to take its toll.
Chrome plating a Harley-Davidson, complete with a flame throwing exhaust, was a stunt too far.
Michael Drummond gained exclusive access to this trio's story. In Renegades of the Empire, he gives us the most revealing glimpse yet into the world's most successful company. Vissza