The Iacocca Management Technique

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From The lacocca Management Technique
"There are those who dismiss the razzmatazz surrounding lacocca and find him a less than exemplary corporate manager, ruling by intimidation rather than professional expertise. But in a sense, every business chief carries with his decision-making authority an element of 'rule by fear' of being fired, demoted, or bypassed. lacocca, by the sheer force of his personality, appears to be more of a bully than most of his counterparts at other corporations. The fact is that he combines his character strength with a knowledgeability and grasp that are awesome in atop executive facing so many disparate decisions to make or to unmake. A 'mouth' alone would not have saved Chrysler."

MAYNARD M. GORDON
In this so-called age of the managers, an undisputed supermanager is Lee lacocca, who is perhaps the most famous and popular businessman in America. Could another corporate executive have duplicated lacocca's cometlike rise to national stardom as savior... Tovább

Fülszöveg

From The lacocca Management Technique
"There are those who dismiss the razzmatazz surrounding lacocca and find him a less than exemplary corporate manager, ruling by intimidation rather than professional expertise. But in a sense, every business chief carries with his decision-making authority an element of 'rule by fear' of being fired, demoted, or bypassed. lacocca, by the sheer force of his personality, appears to be more of a bully than most of his counterparts at other corporations. The fact is that he combines his character strength with a knowledgeability and grasp that are awesome in atop executive facing so many disparate decisions to make or to unmake. A 'mouth' alone would not have saved Chrysler."

MAYNARD M. GORDON
In this so-called age of the managers, an undisputed supermanager is Lee lacocca, who is perhaps the most famous and popular businessman in America. Could another corporate executive have duplicated lacocca's cometlike rise to national stardom as savior and chief spokesman for a moribund auto manufacturer? What management techniques enabled him to surmount the innumerable obstacles in his path? How did a businessman become a folk hero?
The lacocca Management Technique traces the evolution of lacocca's successful approach to corporate executive leadership from his career rise at Ford to his performance of "mission impossible" at Chrysler. It objectively pinpoints both his achievements and shortcomings from his managerial methods of hiring and firing to his marketing schemes and dealer relations. It contrasts his style with that of his arch-competitors and finally poses the question: What has he done to insure that the Chrysler he revived will survive after he has gone? Vissza