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Saint-Gobain 1665-1990

The Making of a French Multinational

Szerző

Kiadó: Editions Jean-Claude Lattés
Kiadás helye:
Kiadás éve:
Kötés típusa: Vászon
Oldalszám: 211 oldal
Sorozatcím:
Kötetszám:
Nyelv: Angol  
Méret: 30 cm x 25 cm
ISBN:
Megjegyzés: Színes fotókkal.
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Előszó

Tovább

Előszó


Vissza

Fülszöveg

"This must all cease !" "Would the Minister of Fináncé be so kind as to explain the meaning of this comrnotion V ' f These phrases, echoing accross two centuries, were both spoken by the highest civil authority of the time in Francé. Louis XV made the first statement in 1758. The second was a question raised in 1969 by Charles de Gaulle as the média focused attention on a memorable takeover attempt launched against Saint-Gobain., Founded in 1665 by Colbert, Saint-Gobain is the only company to have arisen from the former manufactures royales that has survived into the 1990's. From its merger with Pont-á-Mousson in 1970 to the critical part it played in the sharp debates in Francé over nationalization (in 1982) then privatization (in 1986), Saint-Gobain has established a reputation as a multinational á la frangaise. ^ » ¦. - The Making of a French Multinational spans 300 years of history and candidly portrays the people and events that shaped Saint-Gobain and Pont-á-Mousson. Mauricé... Tovább

Fülszöveg

"This must all cease !" "Would the Minister of Fináncé be so kind as to explain the meaning of this comrnotion V ' f These phrases, echoing accross two centuries, were both spoken by the highest civil authority of the time in Francé. Louis XV made the first statement in 1758. The second was a question raised in 1969 by Charles de Gaulle as the média focused attention on a memorable takeover attempt launched against Saint-Gobain., Founded in 1665 by Colbert, Saint-Gobain is the only company to have arisen from the former manufactures royales that has survived into the 1990's. From its merger with Pont-á-Mousson in 1970 to the critical part it played in the sharp debates in Francé over nationalization (in 1982) then privatization (in 1986), Saint-Gobain has established a reputation as a multinational á la frangaise. ^ » ¦. - The Making of a French Multinational spans 300 years of history and candidly portrays the people and events that shaped Saint-Gobain and Pont-á-Mousson. Mauricé Hámon analyzes the independent development of the two firms, each with its own strong traditions. SaintGóbain's identity has long been associated with the production of glass and its reputation as a supplier of the French state, symbolized by the Hall of Miirors in the Palace of Versailles. Pont-á-Mousson developed as a manufacturer of east iron pipe for water distribution systems and built its success on a tradition of effective marketing coupled with a sustained commitment to the export markets. Hámon explains how Saint-Gobain succeeded in creating an enduring corporate identity and culture and how, despite their diflferent origins, the two firms successíiilly merged to form one of today's youngest' and fastest-moving French multinationals. Vissza

Maurice Hamon

Maurice Hamon műveinek az Antikvarium.hu-n kapható vagy előjegyezhető listáját itt tekintheti meg: Maurice Hamon könyvek, művek
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Állapotfotók
Saint-Gobain 1665-1990 Saint-Gobain 1665-1990 Saint-Gobain 1665-1990 Saint-Gobain 1665-1990
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8.480 Ft
4.240 ,-Ft 50
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