Marketing

Fülszöveg

About the Student Supplements.
study Guide Written by William Camer of The University of Texas, the Study Guide enables you, the student, to leam and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outUnes for note-taking, sample tests, critical thinking questions, and flash cards. The new format for the fifth edition is based on the results of student focus groups.
Marketing Planning Software Revised for Windows®, the Marketing Planning Software is designed to help you, the student, use the strategic marketing process introduced in Chapter 2, Appendix A, and discussed in detail in Chapter 22. The software provides a computer-based tool for involving you in the planning process.
Virtual Marketing Careers CD-ROM More than just a career application, this innovative, interactive software puts you in the role of several marketing careers: sales manager, brand manager, marketing manager, advertising manager, and... Tovább

Fülszöveg

About the Student Supplements.
study Guide Written by William Camer of The University of Texas, the Study Guide enables you, the student, to leam and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outUnes for note-taking, sample tests, critical thinking questions, and flash cards. The new format for the fifth edition is based on the results of student focus groups.
Marketing Planning Software Revised for Windows®, the Marketing Planning Software is designed to help you, the student, use the strategic marketing process introduced in Chapter 2, Appendix A, and discussed in detail in Chapter 22. The software provides a computer-based tool for involving you in the planning process.
Virtual Marketing Careers CD-ROM More than just a career application, this innovative, interactive software puts you in the role of several marketing careers: sales manager, brand manager, marketing manager, advertising manager, and retail manager. The virtual reality environment gives users the opportunity to make decisions within a realistic environment and have fun while learning to apply concepts. Gain a competitive edge, have fun, play the Virtual Marketing Careers CD-ROM.
Marketing Home Page Our new Home Page is a source of information for students and instructors alike. Visitors to the Home Page, with the appropriate equipment and software, will be be able to explore the world of marketing through updates to the text. The Home Page also includes hot links to home pages that are relevant to anyone interested in learning more about marketing. Vissza