Charity Appeals

Fülszöveg

. .this book will be a great asset to anyone setting out to raise funds for charity..." HRH THE PRINCE OF WALES Whether you are an expert or a beginner, in need of raising thousands or millions of pounds, the art remains the same. Marion Allford reveals the state-of-the-art skills behind successful fund-raising. This is the first book to concentrate on one-off appeals: authoritative and practícal, it can be used as a source of new ideas and a comprehensive guide to strategy and approach. BOOK: Provides a step-by-step blueprint for researching, planning, organising and executing all appeals - large, small, national, international or local. Chronologically covers key financial, marketing and organisational points essential to every successful campaign. Dispels the mystique of big gift fund-raising and fully explores the anatomy of successful capital appeals. Pinpoints important sources of help, advice and information on each speciálist subject and supplies detailed Check Lists for... Tovább

Fülszöveg

. .this book will be a great asset to anyone setting out to raise funds for charity..." HRH THE PRINCE OF WALES Whether you are an expert or a beginner, in need of raising thousands or millions of pounds, the art remains the same. Marion Allford reveals the state-of-the-art skills behind successful fund-raising. This is the first book to concentrate on one-off appeals: authoritative and practícal, it can be used as a source of new ideas and a comprehensive guide to strategy and approach. BOOK: Provides a step-by-step blueprint for researching, planning, organising and executing all appeals - large, small, national, international or local. Chronologically covers key financial, marketing and organisational points essential to every successful campaign. Dispels the mystique of big gift fund-raising and fully explores the anatomy of successful capital appeals. Pinpoints important sources of help, advice and information on each speciálist subject and supplies detailed Check Lists for core activities. Highlights the very latest tax and legal positions affecting all capital appeals, including the provisions of the 1992 Charities Act. Illustrates helpful do's and don'ts by reference to case histories, including the inside story of the record breaking Wishing Well Appeal. "As the authoritative work on one-off appeals, this imaginative book should be required reading for any fund-raiser - voluntary or professional." Joe Simpson, Secretary, ITV TELETHON "The book shares the secrets ofrigorous planning and meticulous organisation that are as essential to the successful appeal as public generosity." Giles Pegram, Appeals Director, NSPCC uThe Wishing Well Appeal was the prototype which guided our L25 millión appeal to success, even during a major recession. Its secrets will now be available for the benefit ofall charities." Richárd Duncan, Appeals Director, ROYAL MARSDEN HOSPITÁL CANCER APPEAL THE ISBN 0-460-86191-3 9780460861915 Vissza