Selling to America

Fülszöveg

To
America is the largest import market in the world, annually importing
upwards of $571 billions' worth of goods and untold billions in service
fees. These goods and services are distributed over a land mass twice
the size of the 12 EC countries combined and supporting 250 million
people.
An immense country, America has many shared characteristics and even
more regional differences, allowing products to have both mass or cult
appeal, provided the product can enter a correctly targeted market.
Selling to America is solely designed to overcome such important
hurdles as access, promotion and distribution, which may restrict the
sale of goods. It is a comprehensive guide to all aspects of exporting
goods or services to the USA, outlining the overall political, legislative
and economic whole as well as describing different practices in different
territories. The topics covered include:
• Social patterns
• Regional differences
• Assessing your export
potential
•... Tovább

Fülszöveg

To
America is the largest import market in the world, annually importing
upwards of $571 billions' worth of goods and untold billions in service
fees. These goods and services are distributed over a land mass twice
the size of the 12 EC countries combined and supporting 250 million
people.
An immense country, America has many shared characteristics and even
more regional differences, allowing products to have both mass or cult
appeal, provided the product can enter a correctly targeted market.
Selling to America is solely designed to overcome such important
hurdles as access, promotion and distribution, which may restrict the
sale of goods. It is a comprehensive guide to all aspects of exporting
goods or services to the USA, outlining the overall political, legislative
and economic whole as well as describing different practices in different
territories. The topics covered include:
• Social patterns
• Regional differences
• Assessing your export
potential
• Market entry strategy
• Promoting your product
• Finding buyers
• Pricing for export
• Payment
• Risk management
• Tax issues
• Antitrust regulations
• Barriers to trade
• Documentation, packing
and shipping
• US Customs
Marianne Willingham is director of a market research organisation
in Atlanta, Georgia, which specialises in assisting manufacturers to
place their goods in the USA. _
K & ISBN 0-7494-1029-9 Vissza