The Power of Product Platforms

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PRAISE FOR THE POWER OF PRODUCT PLATFORMS "The 'It's the Products, Stupid' signs which hang on EMC Corporation conference room and office walls demonstrate that we believe in the premise the authors have established so weil in The Power ofProduct Platforms. I hope every American businessman (except my competitors) reads and understands their message." -Richárd J. Egan, Chairman of the Board, EMC Corporation "A must for any company that wants to be truly effective with its Reengineering and Development investments. There is no greater return than derivative products generated ftorn a weil thought out platform strategy. Meyer and Lehnerd not only explain how to do this, but they provide excellent case studies across multiple industries." -Paul C. Mugge, Director of Development Reengineering, IBM Corporation "An unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust... Tovább

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PRAISE FOR THE POWER OF PRODUCT PLATFORMS "The 'It's the Products, Stupid' signs which hang on EMC Corporation conference room and office walls demonstrate that we believe in the premise the authors have established so weil in The Power ofProduct Platforms. I hope every American businessman (except my competitors) reads and understands their message." -Richárd J. Egan, Chairman of the Board, EMC Corporation "A must for any company that wants to be truly effective with its Reengineering and Development investments. There is no greater return than derivative products generated ftorn a weil thought out platform strategy. Meyer and Lehnerd not only explain how to do this, but they provide excellent case studies across multiple industries." -Paul C. Mugge, Director of Development Reengineering, IBM Corporation "An unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness." - Joel S. Birnbaum, Senior Vice President of Research and Development, Hewlett-Packard Company "The most comprehensive and understandable work published to date on product development. The case studies not only help to explain the process, but emphasize the need to embrace this concept...now!" -Frank Merlotti, former CEO, Steelcase "A must read for the CEO who wants to do better. This book provides a pragmatic track for product planning that pays off." -Francis P. Lucier, former Chairman and CEO, Black & Decker "I recommend this book to any manager in product development. Written in a pragmatic, easy to read style, it covers the basics with numerous and fascinating real cases." -Donald N. Frey, Professor of Industrial Engineering and Management Sciences, Northwestern University; former CEO, Bell & Howell "I fully endorse this book to every manager facing the most difficult challenge of successfully developing global product programs." -Sir Christopher Lewinton, Chairman, TI Group plc. Vissza