Making the News

Fülszöveg

COMMUNICATIONS
"The best book on PR that I've ever read."
-Ben Cohen, co-founder of Ben and Jerry's
"A commonsense handbook for activists seeking time and
space in the news media for their causes."
-Columbia Journalism Review
"Rather than rant, Making the News simply shows
how to play the game."-The Nation
At a time when more and more people are becoming activists, this
thoroughly revised and updated edition of Making the News explains how
to generate news coverage of any important issue or nonprofit cause—
and to do so within a reasonable budget. Based on interviews with
professional journalists and media-savvy activists, this easy-to-use
handbook describes how to stage media events, write distinctive news
releases, contact reporters, deliver soundbites, and much more. Now
covering the latest information about online journalism—including news
Web sites and blogs—this new edition will also ensure a media edge in
the Internet age. The handbook's expanded sections... Tovább

Fülszöveg

COMMUNICATIONS
"The best book on PR that I've ever read."
-Ben Cohen, co-founder of Ben and Jerry's
"A commonsense handbook for activists seeking time and
space in the news media for their causes."
-Columbia Journalism Review
"Rather than rant, Making the News simply shows
how to play the game."-The Nation
At a time when more and more people are becoming activists, this
thoroughly revised and updated edition of Making the News explains how
to generate news coverage of any important issue or nonprofit cause—
and to do so within a reasonable budget. Based on interviews with
professional journalists and media-savvy activists, this easy-to-use
handbook describes how to stage media events, write distinctive news
releases, contact reporters, deliver soundbites, and much more. Now
covering the latest information about online journalism—including news
Web sites and blogs—this new edition will also ensure a media edge in
the Internet age. The handbook's expanded sections on aggressive
tactics, including extensive tips on how to create newsworthy visual
imagery, provide everything needed to transform standard media events
into spectacles that reporters won't ignore.
A former senior manager of Greenpeace, JASON SALZMAN is president
of Cause Communications, which offers media how-to workshops and
consulting services to nonprofit organizations, and founder of Rocky
Mountain Media Watch. He lives in Denver, Colorado. Vissza