Making Money with Multimedia

Fülszöveg

The multimedia market will be a $24 billion industry by the turn of this century, but nobody's waiting around for it to happen
by itself. If you want your share of the market you have to understand much more than just technology - you also have to
understand the business side of the industry. Making Money with Multimedia explains key business concepts in easy to
understand language. It helps developers understand the business side of multimedia and provides a cookbook for others -
such as bankers, lawyers, venture capitalists, computer vendors, managers and entrepreneurs - who need to understand the
business concerns unique to multimedia development.
Making Money with Multimedia is an essential guide for the developer, business person,
corporate MIS manager - anyone who needs to understand the business side of the
multimedia marketplace."
Ted Leonsis, President & CEO, Redgate Communications Inc.
"This book is the missing link for multimedia content producers. Now they... Tovább

Fülszöveg

The multimedia market will be a $24 billion industry by the turn of this century, but nobody's waiting around for it to happen
by itself. If you want your share of the market you have to understand much more than just technology - you also have to
understand the business side of the industry. Making Money with Multimedia explains key business concepts in easy to
understand language. It helps developers understand the business side of multimedia and provides a cookbook for others -
such as bankers, lawyers, venture capitalists, computer vendors, managers and entrepreneurs - who need to understand the
business concerns unique to multimedia development.
Making Money with Multimedia is an essential guide for the developer, business person,
corporate MIS manager - anyone who needs to understand the business side of the
multimedia marketplace."
Ted Leonsis, President & CEO, Redgate Communications Inc.
"This book is the missing link for multimedia content producers. Now they can
realize the great commercial value of their content."
John "Bud" Colligan, President and CEO, Macromedia, Inc.
"Making Money with Multimedia is the Swiss Army Knife of multimedia business books.
Make sure you get your copy before you go exploring."
Richard Wah Kan, Vice President of Business Development, Discis Knowledge Research
"A multimedia bible in a language we can all understand. This book is a must have!"
Patrick Maloney, Managing Director, Claris Australasia
"Insightful and concise - a superb introduction to the business."
Charles Paikert, Multimedia Editor, Variety Magazine
"Everybody connected with multimedia should buy and read this book."
Steve Franzese, Director, Business Development, New Media Division, Apple Computer, Inc. Vissza