Creating the Virtual Store

Fülszöveg

hinking of taking the leap intő doing business on the Internet? Magdaléna Ye$il, cofounder of CyberCash-a leading pioneer in Internet commerce-covers all the business angles of taking your Web site from a passive source of information to a dynamic source of new revenue. She explains in plain English what a virtual store is, how it works, and what transforming an existing Web site into a virtual store entails. She helps you to decide whether a virtual store is right for your type of business and, if so, exactly which type will work best for you. And with the help of dozens of fascinating success stories, she vividly illustrates the ways in which virtual stores generate new sales while actually reducing the cost of doing business. Arming you with a totál road map to breaking into Internet commerce, Creating the Virtual Store telis you what you need to know to: • Set realistic financial goals for your virtual store • Create a timeline and a budget for building your store • Decide on... Tovább

Fülszöveg

hinking of taking the leap intő doing business on the Internet? Magdaléna Ye$il, cofounder of CyberCash-a leading pioneer in Internet commerce-covers all the business angles of taking your Web site from a passive source of information to a dynamic source of new revenue. She explains in plain English what a virtual store is, how it works, and what transforming an existing Web site into a virtual store entails. She helps you to decide whether a virtual store is right for your type of business and, if so, exactly which type will work best for you. And with the help of dozens of fascinating success stories, she vividly illustrates the ways in which virtual stores generate new sales while actually reducing the cost of doing business. Arming you with a totál road map to breaking into Internet commerce, Creating the Virtual Store telis you what you need to know to: • Set realistic financial goals for your virtual store • Create a timeline and a budget for building your store • Decide on the most effective design for your virtual store • Select the right payment options and payment service providers • Promote and advertise your store successfully online and in other média • Gather valuable information about your customers • Develop solid, long-term relationships with your virtual customers • Support international sales Ms. Ye§il alsó covers all the important legal aspects of doing business on the Internet. And for Webmasters, she provides insight into the business aspects ofWeb site creation and maintenance. John Wiley & Sons, Inc. Professional, Reference and Trade Group 605 Third Avenue, New York, NY 10158-0012 New York • Chichester • Brisbane • Toronto Singapore • Weinheim Vissza