Key Business Concepts

Fülszöveg

ARE YOUR FIVE COMPETITIVE FORCES IN LINE WITH YOUR 7S MODEL?
The language of modern business strategy is often conftised, with difFering meanings being attached to modern concepts -such as 'business mission and entry barrier'. Kij Business Concepts provides a clear guide to strategic business terms and models for the practising manager and business student.
Bengt Karlof has produced an authoritative work containing definitions and examples of well-known business concepts and models. Over 50 concepts are defined and described and 20 well known models explained. A concise and thoroughly up-to-date introduction to modern management thinking, the book is effective in clarifying the terms used in the modern business world.
Clearly and effectively set out to ensure easy access, this volume is ideal for students of business and management at all levels, and for practising managers wishing to extend and enhance their business vocabulary.
Bengt Karlof is president of a consultancy firm... Tovább

Fülszöveg

ARE YOUR FIVE COMPETITIVE FORCES IN LINE WITH YOUR 7S MODEL?
The language of modern business strategy is often conftised, with difFering meanings being attached to modern concepts -such as 'business mission and entry barrier'. Kij Business Concepts provides a clear guide to strategic business terms and models for the practising manager and business student.
Bengt Karlof has produced an authoritative work containing definitions and examples of well-known business concepts and models. Over 50 concepts are defined and described and 20 well known models explained. A concise and thoroughly up-to-date introduction to modern management thinking, the book is effective in clarifying the terms used in the modern business world.
Clearly and effectively set out to ensure easy access, this volume is ideal for students of business and management at all levels, and for practising managers wishing to extend and enhance their business vocabulary.
Bengt Karlof is president of a consultancy firm based in Stockholm. He has had extensive experience working in management in the steel and building industries and was the managing director of a technical publishing house. He has written several books, including Strategic Precision and Business Strategy in Practice, and regularly gives lectures and seminars on business strategy throughout Europe.
Business/management studies/strategic studies/MBA/ practising managers Vissza