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Kaisha, the Japanese Corporation

How Marketing, Money, and Manpower Strategy, Not Management Style, Make the Japanese World Pace-Setters

Szerző
New York
Kiadó: Basic Books, Inc., Publishers
Kiadás helye: New York
Kiadás éve:
Kötés típusa: Vászon
Oldalszám: 309 oldal
Sorozatcím: Harper & Row
Kötetszám:
Nyelv: Angol  
Méret: 24 cm x 16 cm
ISBN: 0-06-338004-8
Megjegyzés: Fekete-fehér ábrákkal illusztrálva.
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Fülszöveg


KAISHA
THE JAPANESE CORPORATION
JAMES C. ABEGGLEN (Sl GEORGE STALK, JR.
Competitive survival in today's world demands a more complete understanding of the Japanese way of business than all but a very few American analysts possess. This important book goes beyond generalizations and takes a hard-headed look at the real strengths and weaknesses of the kaisha—the Japanese corporation—that are the driving force behind the Japanese economic surge. Drawing on years of hands-on practical experience as senior members of the Boston Consulting Group K.K. in Tokyo, James Abegglen and George Stalk have written the first insiders' guide to the Japanese corporation as competitor.
The Japanese Corporation, they show, is very different today from the Japanese corporation of twenty years ago. In no uncertain terms, they explode the prevalent myth that Japanese companies possess intrinsic and mysterious characteristics that make them invincible—a myth that has provided American firms with a... Tovább

Fülszöveg


KAISHA
THE JAPANESE CORPORATION
JAMES C. ABEGGLEN (Sl GEORGE STALK, JR.
Competitive survival in today's world demands a more complete understanding of the Japanese way of business than all but a very few American analysts possess. This important book goes beyond generalizations and takes a hard-headed look at the real strengths and weaknesses of the kaisha—the Japanese corporation—that are the driving force behind the Japanese economic surge. Drawing on years of hands-on practical experience as senior members of the Boston Consulting Group K.K. in Tokyo, James Abegglen and George Stalk have written the first insiders' guide to the Japanese corporation as competitor.
The Japanese Corporation, they show, is very different today from the Japanese corporation of twenty years ago. In no uncertain terms, they explode the prevalent myth that Japanese companies possess intrinsic and mysterious characteristics that make them invincible—a myth that has provided American firms with a rationalization for not confronting the Japanese challenge directly.
Abegglen and Stalk support their argument with detailed accounts of specific Japanese kaisha, such as Honda, Canon, Toyota, and NEC that raise important questions about the fundamentals of management and competition—both for the present and for the future. While other books have focused mainly on intangibles, Kaisha, the Japanese Corporation is filled with practical, quantitative information, expert advice, invaluable analysis, and stimulating reading. Vissza

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