Television Culture

Fülszöveg

TELEVISION CULTURE
"If you had to recommend a single work which applies cultural studies ideas clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it. It will serve as a text which students will love and teachers will scratch round to supplement and also as an introduction and as a reference work."
Media Information Australia
"Fiske's analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text. Television Culture should lead not only to a revitalized research agenda, but to a renewed political agenda as well. It is destined to become a classic in the field."
Darrell Y. Hamamoto, Film (Quarterly
Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at television's role as an agent of popular culture, and goes on to consider the relationship between this cultural... Tovább

Fülszöveg

TELEVISION CULTURE
"If you had to recommend a single work which applies cultural studies ideas clearly, comprehensively, intelligently and generously to a major subject of inquiry, this would be it. It will serve as a text which students will love and teachers will scratch round to supplement and also as an introduction and as a reference work."
Media Information Australia
"Fiske's analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text. Television Culture should lead not only to a revitalized research agenda, but to a renewed political agenda as well. It is destined to become a classic in the field."
Darrell Y. Hamamoto, Film (Quarterly
Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at television's role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and television's status as a commodity of the cultural industries that are deeply inscribed with capitalism. He makes use of detailed textual analysis and audience studies to show how television is absorbed into social experience, and thus made into popular culture. Today's audiences, Fiske argues, are productive, discriminating, and televisually literate.
John Fiske offers readers a sympathetic and detailed study of the complex cultural processes that underlie television's many meanings. Adopting a viewer-centered approach, he reveals how television has developed its own narrative forms and ways of representing character, and he looks at its role in the construction of gender and genre.
Television Culture provides a comprehensive introduction for students to an integral topic on all communication and media studies courses. It will also have much to offer students of literature, film and journalism.
John Fiske is Professor in the Department of Communication Arts, University of Wisconsin-Madison.
Media Studies Vissza