Star Reacher

Fülszöveg

TT
V^/nlimited access to previously untouched archival material has led to the first complete biography of the man who founded his Chicago-based advertising agency in the middle of the Great Depression.
Published on the 60th anniversary of the agency's founding, Leo Burnett, Star Reacher chronicles the remarkable life of Leo Burnett from his birth in a small Michigan town in 1891 to his death in 1971 and his place in history as one of advertising's giants. Author Joan Kufrin drew from more than 10,000 papers, documents, speeches, letters and notes of Leo Burnett housed in the newly organized Leo Burnett Company Archives.
Star Reacher reveals not only the contradic-tory, stubborn, shy, opinionated man who was an active and powerful factor in the growth of his beloved advertising industry, but alsó the person who energetically involved himself in somé of the great issues of his time: war, peace, democracy, Communism, government, politics, the environment, mass communication and... Tovább

Fülszöveg

TT
V^/nlimited access to previously untouched archival material has led to the first complete biography of the man who founded his Chicago-based advertising agency in the middle of the Great Depression.
Published on the 60th anniversary of the agency's founding, Leo Burnett, Star Reacher chronicles the remarkable life of Leo Burnett from his birth in a small Michigan town in 1891 to his death in 1971 and his place in history as one of advertising's giants. Author Joan Kufrin drew from more than 10,000 papers, documents, speeches, letters and notes of Leo Burnett housed in the newly organized Leo Burnett Company Archives.
Star Reacher reveals not only the contradic-tory, stubborn, shy, opinionated man who was an active and powerful factor in the growth of his beloved advertising industry, but alsó the person who energetically involved himself in somé of the great issues of his time: war, peace, democracy, Communism, government, politics, the environment, mass communication and internationalism.
Intended as a biography of the man and not as a history of his agency, Leo Burnett\ Star Reacher nevertheless outlines the high points in the growth of Leo's bold dream of 1935 and what the dream has become: The originál Leo Burnett Company of eight admakers with billings of $900,000 is, in 1995, a multinational advertising organization of 6,000 men and women working in 64 offices around the world, with totál billings of $4.5 biliion.
And on the door of every office? The name of Leo Burnett. Vissza