Journalism

Fülszöveg

he nationwide, regular weekl uction on Monday, the rates month and six-month bilis by almost a quarter of ge point. The results of • re often considered an i iát many banks and c ions pay for moiv
and C.D.'s.
.
I ournalism
STATEofTHEART
Jim Willis
>asis point, to 8.08 percent, ields offered oi) deposits at t unions were mostly down "•ey markét accounts vear certificates 04 percent and 'ely. A six-y 2 basis iile a one-sis points,
A necessity for the professional journalist's library, this book will prove a valuable resource for the student journalist as well.
Journalism: State of the Art includes over 200 média surveys from the most prestigious journals in the trade, including Journalism Quarterly. Using laymen's terms, the author arranges the most interesting studies of the 1980s into eight subject headings including:
• Law, Ethics and the Journalist
• Advertising in the1980s
• Pollingand Precision Journalism
• Electronic Publishing and Other Wonders
Willis surveys... Tovább

Fülszöveg

he nationwide, regular weekl uction on Monday, the rates month and six-month bilis by almost a quarter of ge point. The results of • re often considered an i iát many banks and c ions pay for moiv
and C.D.'s.
.
I ournalism
STATEofTHEART
Jim Willis
>asis point, to 8.08 percent, ields offered oi) deposits at t unions were mostly down "•ey markét accounts vear certificates 04 percent and 'ely. A six-y 2 basis iile a one-sis points,
A necessity for the professional journalist's library, this book will prove a valuable resource for the student journalist as well.
Journalism: State of the Art includes over 200 média surveys from the most prestigious journals in the trade, including Journalism Quarterly. Using laymen's terms, the author arranges the most interesting studies of the 1980s into eight subject headings including:
• Law, Ethics and the Journalist
• Advertising in the1980s
• Pollingand Precision Journalism
• Electronic Publishing and Other Wonders
Willis surveys nearly150 news executives on média research and gives an insightful look at what factors cause readers or viewers to pay attention to the news média. From trends in the industry to types of audiences, Journalism: State of the Art uses practical research studies presented in an accessible style.
Offering the most current data available on média research, this book will prove a great instructional as well as reference tool. It is a must for college journalists, working press and média marketers. Vissza