Strategic Business Forecasting

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"Seidom has there been a more practical presentation on business forecasting than this, it is clear' and lucidly written so that top management executives can learn important forecasting techniques without the need for advanced mathematical skills. I highly recommend this as a must-have worl<ing reference on strategic business forecasting."
Ph.D., Chairman/Chief Executive Officer, LF. Sherman & Company, Inc.
"The authors harmoniously blend their academic talents, investigative skills and intuitive knowledge to establish a standard of authority and confidence for business forecasting. They offer quick insights and penetrating decision techniques for every financial manager and investor."
President, National Business Review Foundation
"Reliable business forecasts are critical to business successes. Strategic Business Forecasting is a comprehensive and understandable guide to making better business forecasts in all kinds of business situations and using them... Tovább

Fülszöveg

rfTTC
rif?'
f.
"Seidom has there been a more practical presentation on business forecasting than this, it is clear' and lucidly written so that top management executives can learn important forecasting techniques without the need for advanced mathematical skills. I highly recommend this as a must-have worl<ing reference on strategic business forecasting."
Ph.D., Chairman/Chief Executive Officer, LF. Sherman & Company, Inc.
"The authors harmoniously blend their academic talents, investigative skills and intuitive knowledge to establish a standard of authority and confidence for business forecasting. They offer quick insights and penetrating decision techniques for every financial manager and investor."
President, National Business Review Foundation
"Reliable business forecasts are critical to business successes. Strategic Business Forecasting is a comprehensive and understandable guide to making better business forecasts in all kinds of business situations and using them effectively." r : f;kii Professor of Business Administration, Hamrd University
"Strategic Business Forecasting is a clear and concise reference tool that should be of immeasurable benefit to practitioners and academics alike. This text possesses the right blend of theory and practice. It should be required reading for all those involved in developing corporate strategy and long term managerial objectives." Adrian P. Fitzsimrnons, Associate Professor College of Business Administration, St !ohn's University
Forecasting is a fundamental business activity. Companies that develop accurate forecasting methods to project profits, expenses, production capacity, and foreign exchange and interest rates are well-positioned to succeed over the long term. Those that fail to forecast accurately rarely reach their full potential.
Strategic Business Foretasting is the first book that outlines forecasting methods for all corporate and financial activities. Written by three top experts, this book provides corporate executives and financial professionals with a variety of proven, rigorous forecasting techniques. Specific topics include:
t The role of forecasting in planning and budgeting
t Mathematical and statistical forecasting methods
• Using computer software to assist in forecasting
• Forecasting sales, costs, earnings and cashflow
• Forecasting the interest rate and foreign exchange markets
Comprehensive and practical, Strategic Business Forecasting is an executives and financial professionals.
Corporations of all sizes — and corporate executives and financial managers at all levels — live and die by their ability to forecast. It's an intellectual exercise that is part art and part science, an exercise that is absolutely essential to managing and building any successful business.
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Whether the challenge is using a sales forecast to develop departmental budgets or mapping out production plans for a new product, accurate and reliable forecasts are vital for long-term strategic planning and for effectively dealing with periodic economic downturns.
Strategic Business Forecasting is an essential reference guide that analyzes and explains a wide spectrum of business forecasting methods. It shows how these different forecasting methods can be applied across a range of business and financial disciplines.
Easy-to-read, practical and up-to-date, this book provides tried and true methods to forecast internal corporate activities — sales, expenses, profits and losses, manpower needs, production and marketing budgets — as well as external market forces such as currency and interest rate movements.
While outlining these methods, the book fortifies your understanding of forecasting techniques with real-life examples. It demonstrates how these methods can be used for decision-making under uncertain
and risky business conditions, aided by the use of many popular software programs. Each case study example is supported by illustrations, graphs and checklists that make each forecasting technique easier to grasp quickly. So easy, in fact, that you will be able to take each technique and apply it intuitively to solve your own business forecasting problems.
Corporate executives, treasury and finance specialists, and operating managers at all levels will find Hlp^i^fen^ ol^^i^to be the definitive source for learning how to forecast virtually every aspect of corporate performance.
About the Authors
Dr. )ae K. Shim is a Professor of Business at California State University. Dr. Shim is coauthor of the best-selling The Vest-Pocket MBA and The Handbook of Financial Analysis, as well as more than 30 other books. He has served as a consultant in the areas of financial and sales forecasting and corporate financial modeling for more than 20 years.
Dr. )oel G. Siegel is a Professor of Accounting and Finance at Queens College of the City University of New York. Dr. Siegel has authored and co-authored 35 business books, including the best-selling The Vest-Pocket MBA. He has consulted for such leading corporations as Citicorp and United Technologies.



Dr. Chung ). Liew is an Associate Professor of Decision Sciences at the University of Central Oklahoma. Dr. Liew has published many papers in scholarly journals on the subjects of economic modeling and input-output analysis. She has served as a managerial consultant to corporations on business forecasting. Vissza