Intellectual Capital

Fülszöveg

ip
ecluol CuDiiii
Annie Brooking
Annie Brooking works with start-up companies, billion dollar corporations and inter-governmental organizations throughout the world. She lectures widely both publicly and in academic institutions and has held management and executive positions at Sun Microsystems Inc. and at Symbolics Inc. in the USA. She is also the founder and managing director ofTheTechnology Broker, a leading edge consultancy in the high technology sector.
'A stimulating book on a major value area for corporations entering the third millennium.'
Leif Edvinsson, Corporate Director of Intellectual Capital, Skandia, Sweden.
'This volume is one of the first to focus on intellectual capital in a systematic fashion. It should prove to be very valuable to managers who have had difficulty in finding a pragmatic text to guide them.'
Larry Prusak, Principal, Ernst & Young, Center for Innovation, USA.
'This book is one that should be read as part of the constant development of... Tovább

Fülszöveg

ip
ecluol CuDiiii
Annie Brooking
Annie Brooking works with start-up companies, billion dollar corporations and inter-governmental organizations throughout the world. She lectures widely both publicly and in academic institutions and has held management and executive positions at Sun Microsystems Inc. and at Symbolics Inc. in the USA. She is also the founder and managing director ofTheTechnology Broker, a leading edge consultancy in the high technology sector.
'A stimulating book on a major value area for corporations entering the third millennium.'
Leif Edvinsson, Corporate Director of Intellectual Capital, Skandia, Sweden.
'This volume is one of the first to focus on intellectual capital in a systematic fashion. It should prove to be very valuable to managers who have had difficulty in finding a pragmatic text to guide them.'
Larry Prusak, Principal, Ernst & Young, Center for Innovation, USA.
'This book is one that should be read as part of the constant development of corporate management methodology and associated measures of success'
Gordon Ewan, Manager Business Development, ICL, London, UK
There is a new awareness in the boardroom. Across the world, major corporations are beginning to realize that their most valuable assets are intangible.They have discovered that the value of the corporation is no longer the buildings, the machinery or even the products, but customer loyalty, the ability to collaborate with business partners, intellectual property, electronic infrastructures and the innovative potential and know-how of employees.They have discovered that their greatest asset is intellectual capital.
Now GEC, Motorola, Dow Chemical, Hewlett Packard, Merck, Rank Xerox, Siemens, Hoffman Laroche, Digital Equipment Corporation and other leading edge organizations are beginning to leverage this core asset to achieve real competitive advantage.
Read this book and discover how to manage, control and record the value of the intangible assets in your business.The book provides a practical framework to audit intellectual capital in your organization - learn what it is, what it's worth and how to manage it. Vissza