Instant Creativity

Fülszöveg

¦'''' il, u riMW-'HI
"If you're involved in trying to get people to think creatively at work, it's the sort of book to keep on your desk all the time."
Customer Review
The only way to succeed in business is to throw away the rule book, but innovation doesn't come easily. This can be bad news when creativity is a survival skill.
Instant Creativity is an easy-to-use action kit bursting with exercises that will help you to make the most of your creativity and that of others. Full of simple, proven techniques, it acts as an instant catalyst to free up your natural creativity and find fresh ideas and solutions. Not designed to be read from cover to cover, but dipped into as a resource, it will help with brainstorming at any stage of the problem-solving process. With over seventy techniques, which can be used individually or with groups, it will help you to:
• identify the problem;
• understand the requirements;
• select the right approach for problem solving;
• feel inspired;... Tovább

Fülszöveg

¦'''' il, u riMW-'HI
"If you're involved in trying to get people to think creatively at work, it's the sort of book to keep on your desk all the time."
Customer Review
The only way to succeed in business is to throw away the rule book, but innovation doesn't come easily. This can be bad news when creativity is a survival skill.
Instant Creativity is an easy-to-use action kit bursting with exercises that will help you to make the most of your creativity and that of others. Full of simple, proven techniques, it acts as an instant catalyst to free up your natural creativity and find fresh ideas and solutions. Not designed to be read from cover to cover, but dipped into as a resource, it will help with brainstorming at any stage of the problem-solving process. With over seventy techniques, which can be used individually or with groups, it will help you to:
• identify the problem;
• understand the requirements;
• select the right approach for problem solving;
• feel inspired;
• generate ideas;
• find the right solution.
Instant Creativity will help you to tap into your creative energy and that of your team. It also includes ratings and ranked lists to help you to decide which of the techniques is best for your situation. An inspirational handbook, it will help you to break out of the way you operate.
Brian Clegg is Director of Creativity Unleashed Ltd and a Fellow of the Royal Society of Arts. He has contributed to many magazines and has written over 25 books, translated into 10 languages.
Paul Birch is Director of Visionjuice, a creativity and organizational change consultancy. As Head of Business Planning at British Airways, he took L1 billion out of their cost base. He is a visiting lecturer at Henley Management College and Oxford University and is the author of 9 books. Vissza