Innovation Business as Usual

Fülszöveg

TURN TEAM MEMBERS INTO INNOVATORS Most organizations approach innovation as ifit were a sideline activity. Every so often employees are sent to "Brainstorm Island": an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it's back to business as usual. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become "innovation architects," creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of "innovation as usual," where regular employees-in jobs like fináncé, marketing, sales, or operations-make innovation happen in a way that's both systemic and sustainable. Instead of organizing brainstorming sessions, idea jams, and oíf-sites that rarely result in success, leaders should guide their people in what the authors call the "5 + 1 keystone behaviors" of... Tovább

Fülszöveg

TURN TEAM MEMBERS INTO INNOVATORS Most organizations approach innovation as ifit were a sideline activity. Every so often employees are sent to "Brainstorm Island": an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it's back to business as usual. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become "innovation architects," creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of "innovation as usual," where regular employees-in jobs like fináncé, marketing, sales, or operations-make innovation happen in a way that's both systemic and sustainable. Instead of organizing brainstorming sessions, idea jams, and oíf-sites that rarely result in success, leaders should guide their people in what the authors call the "5 + 1 keystone behaviors" of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist. Using examples from a wide rangé of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, Innovation as Usual lights the way toward embedding creativity in the DNA of the workplace. So cancel that off-site. Instead, read Innovation as Usual-and put innovation at the core of your business. Vissza