Exploring Corporate Strategy

Fülszöveg

Over 800,000 students worldwide have used this best-selling book through their academic and professional careers. Join them today and stay at the top of the class with the 8th edition of Exploring Corporate Strategy!
Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do?
This text enables and encourages you to explore key and contemporary questions such as these, as well as the fundamental concepts and tools of strategy. You'll also get the latest developments in the field - innovation, entrepreneurship and international strategy - to keep you at the cutting edge, and the most recent and intriguing 'strategy stories' on headline-grabbing organisations such as eBay, Skype and many more.
PEARSON ¦ ¦ II™
mystrategylab
including THE STRATEGY EXPERIENCE SIMULATION
PLUS, you now get exclusive access to a brand new online learning resource, including a strategy simulation, at... Tovább

Fülszöveg

Over 800,000 students worldwide have used this best-selling book through their academic and professional careers. Join them today and stay at the top of the class with the 8th edition of Exploring Corporate Strategy!
Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do?
This text enables and encourages you to explore key and contemporary questions such as these, as well as the fundamental concepts and tools of strategy. You'll also get the latest developments in the field - innovation, entrepreneurship and international strategy - to keep you at the cutting edge, and the most recent and intriguing 'strategy stories' on headline-grabbing organisations such as eBay, Skype and many more.
PEARSON ¦ ¦ II™
mystrategylab
including THE STRATEGY EXPERIENCE SIMULATION
PLUS, you now get exclusive access to a brand new online learning resource, including a strategy simulation, at www.pearsoned.co.uk/mystrategylab.
MyStrategyLab has been developed to help you make the most of your studies in strategic management and get a better grade! Register now to:
• Practice your techniques of strategic analysis and business planning, and put your plans into action in the engaging and competitive environment of The Strategy Experience simulation
• Personalise your study of strategy using self-assessment questions and a study plan which enables you to focus on the areas you find more difficult
• Revise for your exams using audio downloads, electronic flashcards, an eBook and a multi-lingual glossary of key terms and definitions
• Learn about strategy in action from video clips of real managers talking about their own organisations
Register now at www.pearsoned.co.uk/mystrategylab by following the instructions on the access card enclosed with all new copies of this book! Vissza