The Medici Effect

Fülszöveg

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Enter the Breeding
Ground of Breakthrough Ideas
A diverse research team discovers how to read the mind of a monkey. A chef mixes unexpected ingredients such as sea urchins and lollipops to transform the world of professional cooking. An engineer borrows from the foraging behavior of ants to work out surveillance patterns for unmanned aerial vehicles in war zones.
What these trailblazers share is not just the breakthrough nature of their discoveries, but where they went to find them. According to Frans Johansson, these innovators are changing the world by stepping into the Intersection: a place where ideas from different fields and cultures meet and collide, ultimately igniting an explosion of extraordinary new discoveries.
Johansson calls this proliferation of new ideas "the Medici effect"—referring to the remarkable burst of creativity enabled by the Medici banking family in Renaissance Italy. In this fascinating book, he reveals how we can find intersections in our... Tovább

Fülszöveg

.¦-A
Enter the Breeding
Ground of Breakthrough Ideas
A diverse research team discovers how to read the mind of a monkey. A chef mixes unexpected ingredients such as sea urchins and lollipops to transform the world of professional cooking. An engineer borrows from the foraging behavior of ants to work out surveillance patterns for unmanned aerial vehicles in war zones.
What these trailblazers share is not just the breakthrough nature of their discoveries, but where they went to find them. According to Frans Johansson, these innovators are changing the world by stepping into the Intersection: a place where ideas from different fields and cultures meet and collide, ultimately igniting an explosion of extraordinary new discoveries.
Johansson calls this proliferation of new ideas "the Medici effect"—referring to the remarkable burst of creativity enabled by the Medici banking family in Renaissance Italy. In this fascinating book, he reveals how we can find intersections in our own lives and turn the ideas we find there into pathbreak-ing innovations. Johansson illustrates how three driving forces—the movement of people, the convergence of scientific disciplines, and the leap in computational power—are increasing the number and types of intersections we can access.
The Medici Ejfect is filled with vivid stories of intersections across domains as diverse as business, science, art, and politics. From examples ranging from the man who single-handedly created and taught the first Cherokee written language to the team that cracked the German "Enigma" code during
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World War II, readers will learn how to:
• Break down associative barriers and view problems in new ways
• Randomly, but purposefully, combine diverse concepts
• Walk away from familiar networks and venture into the unknown
• Execute beyond failures to make intersectional ideas happen
What can you learn from rock music, insect behavior, foreign business practices, and meteorite patterns? You'll never know unless you step into the Intersection and find out. Once you're there, you just might discover an idea that changes the world. Vissza