Eyes on Tomorrow

Fülszöveg

EYES
ON
IDMOI^pW
BY OSCAR SCHISGALL
This is a book of endless surprises—
of American businessmen and their
ethics; of a soap company which, in a
war-time crisis, overnight became a
major supplier of munitions; of an or-
ganization which never sought execu-
tive leadership outside its own ranks;
of a firm which has become the largest
advertiser in the United States, placing
its products in more than 98 percent of
all American homes. Selling more than
200 brands around the world, Procter &
Gamble's products have been accepted
in more than 100 nations.
In short, this is the story of one of the
largest companies in the United States, one
whose annual world wide sales exceeded
$10 billion in 1980.
Countless businessmen, econo-
mists, analysts and students have
asked, "How does P&G do it?" This
book supplies answers.
More than an industrial history,
Procter & Gamble's story is an Ameri-
can epic. It deals with the men who
challenged tradition to create solid... Tovább

Fülszöveg

EYES
ON
IDMOI^pW
BY OSCAR SCHISGALL
This is a book of endless surprises—
of American businessmen and their
ethics; of a soap company which, in a
war-time crisis, overnight became a
major supplier of munitions; of an or-
ganization which never sought execu-
tive leadership outside its own ranks;
of a firm which has become the largest
advertiser in the United States, placing
its products in more than 98 percent of
all American homes. Selling more than
200 brands around the world, Procter &
Gamble's products have been accepted
in more than 100 nations.
In short, this is the story of one of the
largest companies in the United States, one
whose annual world wide sales exceeded
$10 billion in 1980.
Countless businessmen, econo-
mists, analysts and students have
asked, "How does P&G do it?" This
book supplies answers.
More than an industrial history,
Procter & Gamble's story is an Ameri-
can epic. It deals with the men who
challenged tradition to create solid re-
lationships between management and
employees. It deals with the remark-
able growth of research and develop-
ment as the backbone of an American
business. It tells of new products that
failed and new products that became
miraculously successful; of the busi-
ness opportunities that proved golden
and of those that could not survive.
Here, then, is an extraordinary book
about an extraordinary business suc-
cess, one which often reads with the
excitement of a novel.
In addition to the novels and corpo-
rate histories he has written — EYES ON
TOMORROW being his 40th book —
Oscar Schisgall has over the years con-
tributed more than 1500 stories and arti-
cles to America's leading magazines. A
number of motion pictures and televi-
sion dramas have been based on his
works. Gathering material has taken him
to virtually every part of the world. Yet he
says the 140-year history of Procter &
Gamble is one of the most revealing and
stimulating projects he has ever under-
taken— a brilliant and unique tribute to
the men and methods that have shaped
America's way of doing business.
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