Exponential Marketing

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"Paul has had plenty of opportunities to walk the talk, that's why this book is both exciting and authentic. Read it, try it, just do it. It's 'experiential' marketing." Bálint Hagy, Chief Communications Officer, Magyar Telekom Group
"Exponential Marketing 'K an easy and enjoyable read. The subject is far and away the best
marketing approach I've seen to help increase sales for any company."
Richard M. Hay, Senior Vice President-Operations, TriGranit Management Corporation
"Creative and innovative thinking on the subject of what marketing needs to be in this region. Paul's message comes through loud and clear and will have an inspiring effect on its readers-like me!"
Zsuzsa Papp, Managing Director, Publicis Advertising and Vice Chairman of the Hungarian Advertising Association
"Creating top-line growth is a major Issue for every business organization. In harvesting the rewards from a successful marketing career, Paul Garrison provides his vision of growth - driven by... Tovább

Fülszöveg

"Paul has had plenty of opportunities to walk the talk, that's why this book is both exciting and authentic. Read it, try it, just do it. It's 'experiential' marketing." Bálint Hagy, Chief Communications Officer, Magyar Telekom Group
"Exponential Marketing 'K an easy and enjoyable read. The subject is far and away the best
marketing approach I've seen to help increase sales for any company."
Richard M. Hay, Senior Vice President-Operations, TriGranit Management Corporation
"Creative and innovative thinking on the subject of what marketing needs to be in this region. Paul's message comes through loud and clear and will have an inspiring effect on its readers-like me!"
Zsuzsa Papp, Managing Director, Publicis Advertising and Vice Chairman of the Hungarian Advertising Association
"Creating top-line growth is a major Issue for every business organization. In harvesting the rewards from a successful marketing career, Paul Garrison provides his vision of growth - driven by marketing. This book and its short cases provide great insights for young professionals and managers alike in creating and nurturing growth strategies." András Bauer, Associate Professor, Head of Marketing Department, Corvinus University of Budapest
"Focused and fluent. ExponentialMarketingtikes the role of the consumer/customer as the focus for the entire business team. Ultimately, driving value to consumers is the way to grow the business exponentially - not just incrementally." Harcis Hnriiuianu, Associate Marketing Director, Procter & Gamble Romania
"A new twist on marketing's 'BIG TRUTH' with a simple and easy to read point of view. A lot of practical tricks and tips, which I fouRi tc be helpful and usable." Judit Tntiiy, Senior Brand Manager Heineken Hungary

The State of marketing has been in need of an upgrade for years and nowhere is that upgrade more needed, and more appropriate, than in the rapidly developing economies of Central and Eastern Europe. Veteran marketing professional Paul Garrison takes on the task by challenging readers to think less about catching up with the west and more about leaping ahead. In an environment of continuous change, Garrison builds his [Kpomntial Marketing case on a solid foundation of deeper customer insights, more meaningful brand benefits and clear business objectives - and then boldly takes us higher than we may have previously thought possible.
"Paul Garrison reconstructs our ideas about marketing and strategic thinking. In his book, [xponentisiMarketing, he forces marketers on every page to give priority to customer value over everything else, and expand the marketing thinking through the different levels of the company to get everyone involved in adding value to the business proposition.
exponential Marketing '^ a unique work of a deeply experienced professional. It's smart, well written and even entertaining. This book is a must-read, not only for CEOs, CMOS and other people from the marketing department, but for everyone who works in the field of communications."
Peter Szigeti, Editor-in-Chief, Kreatív
"The first and only absolute commandment of Paul's marketing religion is customer value. This practical handbook provides ready-to-use tools to apply this commandment in the real world through all the steps of planning and executing a business strategy. A great and insightful reading for all business people - definitely not for marketers only!
I'm converted."
János Guiyás, Group CEO, Young & Rubicam Brands, Hungary
"In recent years PlayStation In Central and Eastern Europe has moved out of the early adopter stage and into the mainstream. Customer segmentation and the other concepts raised in ExponentialHariietinghm enabled us to gain a far deeper understanding of our customers so that we can reach them with the right message, at the right time, and at the right place."
Hal Bame, Sales and Marketing Director - CEE, Sony Computer Entertainment Europe
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